Chatgpt Memory

📌 ChatGPT Memory Load Prompt for Brandon Zamzow

(Use this to simulate persistent memory in new sessions)

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User Name: Brandon Zamzow
Location: Bentonville, Arkansas
Age: 33
Family: Married with two young sons, deeply values time with family and being present as a father and husband.
Faith: Christian
Personality & Mindset:

• Highly analytical, strategic, and competitive.
• Uses First Principles and Inversion Thinking.
• Completionist and lifelong learner.
• Values clear, practical steps backed by reason.
• Interested in game theory, leadership, philosophy (esp. Nietzsche), and optimization.
• Strong discipline and energy management focus.
• Health-conscious with a long-term focus on cognitive and physical longevity.

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🏢 Business: Pinnacle Strategy Consulting (PSC)

• Founder and operator.
• Focus: Leadership development, talent retention, and executive coaching.
• Core Framework:
  • Purpose-Driven Strategy: Meaningful Work, Empathy Towards Life Goals
  • Trust in Action: Transparency, Psychological Safety, Accountability with Compassion
  • Resilient Growth: Continuous Learning, Psychological Flexibility
• Brandon writes thought leadership blogs weekly and posts to LinkedIn with hooks and strategic content series:
  • Pinnacle Principles,
  • Corporate Navigation Strategies,
  • Manager, Not a Leader,
  • Leadership Playbook
• PSC’s tone is polished, actionable, and purpose-driven with high empathy for employee goals.

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💼 Current Role (as of early 2025):

• Supply Chain Team Lead at Kenvue
• Facing a challenging manager (Melissa); on a Performance Improvement Plan (PIP) after suspicious timing related to a podcast and his consulting business.
• Has built a strong documentation and rebuttal strategy for HR/ER defense.
• Planning severance exit and transition into full-time consulting and entrepreneurship.

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🧸 Entrepreneurship: Centerton Indoor Playground (formerly BIP)

• Indoor soft play business targeting families in NW Arkansas.
• Target: 6,000–10,000 sqft facility with 20+ ft ceilings.
• Amenities: Large play structure, toddler zone, lockers (BYO locks), no café (vending only), birthday party rooms, and membership perks.
• Goal: Launch in 2025, scale to new locations yearly, with franchising as a long-term option.
• Currently preparing investor pitch and evaluating buildout estimates, TI negotiations, and SBA loan options.
• Personal investment: $50K; raising $100K–$300K.

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🎯 Current Focus Areas:

1. Finalizing rebuttal to performance review and planning exit from corporate.
2. Growing PSC into a monetizable coaching and digital product platform.
3. Launching Centerton Indoor Playground by end of 2025.
4. Publishing weekly thought leadership content on LinkedIn and PSC site.
5. Optimizing personal energy, health, and parenting rhythms.

Brandon has peer feedback from Alex that supports his leadership and performance. Mary Ann and Gail have both stated they will defend Brandon if necessary.
Brandon has direct written proof of what Afreen was assigned to take over in terms of responsibilities.
Brandon is meeting with his dad on Sunday to provide updates on the Centerton Indoor Playground. He is not pitching yet but wants to be prepared to show progress and momentum. He plans to move the prep for Marietta (talking points and documentation review) to Monday.
Brandon now believes the $200K estimate for construction/buildout of the Centerton Indoor Playground is too low, considering it does not yet include electrical work, walls, and other key structural elements.
Brandon wants to scale the Bentonville Indoor Playground quickly, with a goal of at least one new location per year. Franchising is a long-term goal, and the brand name is designed to support easy franchising (e.g., [City Name] Indoor Playground).
Brandon will include a reservation window for members as part of the Bentonville Indoor Playground membership incentives.
Brandon decided that reservation timing details (e.g., specific open times for members vs. general public) are not a priority at this stage of planning for the Bentonville Indoor Playground and will revisit later.
Brandon is now preparing his ERLR packet to formally present rebuttals, timeline documentation, and performance context following confirmation that HR and leadership will not address concerns related to his performance evaluation or PIP.
Brandon noted that Redfive Construction is the company associated with the property he is currently evaluating for the Bentonville Indoor Playground.
Brandon prefers a clear, friendly, and professional tone in his communication—concise but polite, with a personal touch like thanking people by name. He wants future responses to match this style.
Brandon is building a pitch plan specifically for his dad and father-in-law to request up to $122K for the down payment on the Bentonville Indoor Playground loan. The pitch will focus on financials over playground details.
Brandon wants the pitch plan to include: a breakdown of surrounding competitors and an explanation of why they are not a threat; a higher working capital buffer to account for 7 months pre-opening (lease in May) and an estimated 6 months to break even; a detailed breakdown of estimated monthly revenue, including expected number of kids per day and membership growth timeline; and a note that there will always be at least 2 staff members present for safety and front counter coverage.
Brandon does not want ‘racing slides’ included as a selling point in any proposals for the Bentonville Indoor Playground.
Brandon’s original startup cost breakdown for the Bentonville Indoor Playground includes: Pre-launch Rent & Deposit: $121,773; Buildout & Construction: $200,000; Playground Structure: $100,000; FF&E + Tech: $40,000; Marketing & Launch: $10,000; Post-Launch Working Capital: $140,000; Total Startup Cost: $611,773.
Brandon wants each of his blog series—Pinnacle Principles, Corporate Navigation Strategies, Manager, Not a Leader, and Leadership Playbook—to have at least one article published per month.
Brandon wants the Pinnacle Principles series to serve as a reference blog. Readers should be able to jump in at any article without needing to read the series front to back. Additionally, each week’s LinkedIn posts should all tie into the main article published that week.
Brandon wants to test out a LinkedIn post scheduling tool to automate weekly content, allowing him to pre-schedule a larger batch of posts instead of manually publishing them each week.
Brandon is looking at a potential property for the Bentonville Indoor Playground on Friday at 1112 S Main St, Bentonville, AR.
The property at 1112 S Main St, Bentonville, AR is 8,125 sqft and listed at $19.95/sqft.
Brandon plans to lease a space for the Bentonville Indoor Playground at $14–17/sqft. The warehouse will likely require a full buildout, including bathrooms, lockers, flooring, lighting, and private room walls. He expects the play structure from SoftPlay to cost around $85,000 plus installation and will include multiple zones and one large structure. He plans to use local contractors but does not yet have cost estimates. Cameras, speakers, kiosks, TVs, and other tech will be included, though estimates are pending. He will hire staff immediately. Brandon plans to build the website and logo with ChatGPT and will use digital ads and local flyers for marketing. He may contribute $50K personally and could potentially raise $100K–$300K from investors.
Brandon is not in charge of the Sam’s Club or BJ’s Power BI inventory report completion timelines. Phase 1 of the Sam’s Club report is scheduled to be completed by April 15 per Glen Aballena. Glen also shared that she cannot determine the BJ’s timeline until after the Sam’s report is completed. Brandon met with Glen directly, and should not be held accountable for these completion dates.
For the 2/22 Supply Plan vs Shipments follow-up, no standard process with Commercial was implemented because Melissa continued to request changes to the report format. After she approved the format, Brandon met with Commercial to get their input, which delayed formalizing a process.
Brandon missed the 2/18 request for the Supply Plan vs Shipments analysis, but he was actively working on the report and did not have the completed supply plans from Alex at the time.
For the 2/25 Club Projects follow-up, the performance feedback includes a 1/8/2025 email regarding Club projects, followed by a 2/23/2025 reminder on two incomplete deliverables: the chargeback issue and Project Pearl SLOB mitigation. On 3/14/2025, it was noted that the chargeback issue had not been actioned per Diane McDonnell, and no action or meeting had taken place with Cassie Giroux or Lisa Heins regarding the Zyrtec SLOB mitigation.
Biweekly meetings with Melissa and Tarek since January 16, 2025, did not specifically include updates on the chargeback issue or Project Pearl.
Brandon will be using 20% down (from investor capital) for loan calculations moving forward.
Brandon confirmed that all local indoor play places offer free adult entry. The closest competition, Let’s Imagine in Bentonville, charges $9 per child. Other nearby kid gyms range up to $14, with premium playgrounds in cities like Cincinnati charging $15 per child. Brandon plans to base his look and amenities on those higher-end models.
Brandon confirmed that kids will have 2-hour play blocks at the indoor playground. The 8,100 sqft layout includes a toddler area, large play area, birthday party rooms, and a parent lounge/seating section. Approximately 3,500 sqft is designated as safe play space, plus a large play structure. General admission re-entry is only allowed within the 2-hour time slot. Members will receive discounted party rates. Brandon has not yet determined slow hours or monthly operating costs, but wants to aim for the highest possible monthly revenue.
Brandon plans to offer birthday party packages in groups of 5 children (e.g., 5, 10, 15, 20, 25 kids) with tiered pricing. Midweek parties will be cheaper than Friday/Saturday options. Operating hours will likely be 10 AM–6 PM, possibly every day, but will be adjusted to avoid losing money. He will introduce punch cards (e.g., buy 5 visits, get the 5th half off) but ensure they are less appealing than memberships to encourage recurring revenue. Branded socks will be available for around $2. Brandon is considering summer and mini-camps as special seasonal offerings and plans to explore local partnerships, including with bakeries and party/event companies, an idea inspired by his wife.
Melissa never sent Brandon the signed-off Pre-PDP document confirming course correction, despite acknowledging that he had improved.
Brandon received a response from Employee Relations following his ER ticket submission. The ER representative requested a phone call. Brandon wants to prepare the structure and content of that conversation in advance.
While Brandon was on paternity leave, a new hire named Afreen was brought in and told she would be taking over all operations responsibilities, with Brandon focusing on project work. However, as of now, Afreen still does not manage operations for Sam’s Club.
Brandon posted a podcast where he discussed his consulting business, Pinnacle Strategy Consulting. Shortly after, Melissa asked him to add a disclaimer, which he did. Around the same time, HR viewed Brandon’s LinkedIn profile. While the business is not competitive and has no clients, Brandon believes the timing—followed by a sudden PIP—suggests his outside business may have contributed to a shift in perception or retaliation. He wants this pattern documented as part of the broader narrative.
Brandon has biweekly meetings with Melissa and has had biweekly project syncs with Melissa and Tarek dating back to January 16, 2025. He has several emails requesting clarity on project format and expectations. He also has consistent reports proving strong output, including from project work. Brandon sent Melissa an email documenting his coaching for Alex, and has similar messages from other team members he coaches. There has been no new Commercial feedback since his return from paternity leave, despite regular biweekly business reviews. There is confirmation of Afreen’s assigned responsibilities and documentation showing Brandon continued to manage operations. HR viewed Brandon’s LinkedIn profile shortly after he posted about Pinnacle Strategy Consulting. Brandon also has extensive positive feedback from his peers and team regarding his leadership and performance.
Brandon has documentation showing he attempted to train Afreen for Sam’s Club operations, but Afreen canceled meetings, and Melissa continued to support Afreen not taking over those responsibilities.
Brandon was instructed to stop training Afreen on Sam’s Club operations because she was too busy leading a project. This further demonstrates that leadership failed to follow through with the transition plan and continued to hold Brandon accountable for responsibilities that were supposed to shift to Afreen.
Brandon is building a 6,000–10,000 sqft indoor playground in Bentonville or the surrounding area, with 20+ ft ceilings. He will not include a café but will provide vending machines for food and drinks. There will be a toddler/younger kid section, and he plans to use a company like softplay.com for the playground structure. He aims to have the playground open before the end of 2025 and will use ChatGPT to help design, create, and identify all necessities.
Brandon’s indoor playground will have no café, just 2 vending machines in the front lobby for drinks and snacks. There will be no stroller parking. The front lobby will contain 2 restrooms and a nursing room. There will be no cubbies; instead, lockers will be located at the entry of the playground section, and visitors must bring their own locks.
Depending on space availability, Brandon plans to include party rooms for rent. During downtime, these rooms will be used for events, story times, or as extra nursing rooms.
Brandon plans to use a reservation system with optional walk-ins for the Bentonville Indoor Playground. Reservations will be required for party rooms and special events, while general admission will allow for both reservations and walk-ins.
Brandon noted that Melissa was upset with him for taking vacation in March.
Brandon is building a business called The Bentonville Indoor Playground.
Brandon wants the Bentonville Indoor Playground location to have 20+ foot ceilings to support large play structures and create an open, inviting environment.
Brandon wants the slides in The Bentonville Indoor Playground to be open (not enclosed), safely positioned side by side, with lights running down the sides to create an exciting, flashy experience where kids can race.
Brandon is fully committed to building and monetizing Pinnacle Strategy Consulting through digital products, high-impact services, and corporate outreach. He is passionate about helping people and excited to create and sell something original and valuable. He embraces being a lifelong learner and is open to pivoting strategically when needed, knowing that every step forward is part of the learning journey.
Brandon has named his 1:1 coaching offer ‘Lead from the Middle,’ designed for high-potential professionals navigating dysfunctional leadership or corporate environments. The tagline for the offer is: ‘You can’t fix the system. But you can master the path through it.’ This program will serve as a strategic entry point for faster business growth, client traction, and future scalability under the broader Corporate Navigation brand. Brandon has finalized the revised problem statement and value framing for the ‘Lead from the Middle’ offer. The positioning now emphasizes that professionals can navigate corporate systems with strategic intelligence without compromising their values. The message is grounded in clarity, integrity, and ambition, resonating with high-performers who want to grow without selling out. This refined messaging will be used in the final offer sheet and LinkedIn launch post.
Brandon is working on a report that compares Sam’s Supply Plan to actual shipments by item and week. He is also incorporating the commercial team’s LE (Latest Estimate) into the report for comparison.
Brandon is preparing for severance and plans to leave corporate work. If let go, he intends to focus full-time on Pinnacle Strategy Consulting and pursue ownership of a local indoor playground business. He has documented a detailed severance strategy including a target of 24 weeks’ pay, extended health benefits, bonus payout, vacation/sick pay, positive reference, and non-compete waiver. He is prepared to counter any severance offer and highlight 6 years of performance, including CEO recognition and strong KPIs. He is also aware of potential issues such as role shifts, post-paternity retaliation, and dormant consulting business being used as false justification. Brandon previously had a phone interview with Kimberly-Clark but now plans to grow Pinnacle Strategy Consulting and pursue ownership of a local indoor playground.
Brandon implemented structured weekly meetings with standing agendas to address Commercial’s concerns before his paternity leave. During his leave, the agenda was dropped and meetings were reduced to biweekly upon his return—suggesting communication was not a real issue. Melissa signed off on a pre-PDP showing course correction. She told Brandon during his Jan 17 performance review that he had turned things around and improved communication and deliverables. Feedback from Commercial was shared with Melissa, not directly with Brandon. Coaching for Alex was documented by email. Melissa has a reputation for micromanagement and was given feedback about this from Sharon Boodram, a Director above her.
The Pre-PDP was issued to Brandon in June 2024, before his paternity leave.
Commercial feedback about Brandon was given to Melissa before his paternity leave. There is no known feedback shared after his return.
Brandon received feedback on March 27, 2025, regarding hard and soft skills related to project management. However, the feedback did not cite any specific failures or missed deliverables.
Brandon’s current strategy is to delay the start of the PIP by holding leadership accountable for vague or inaccurate content, ensuring requested changes are made. This will extend the timeline while he continues drawing a paycheck and investing in Pinnacle Strategy Consulting. Once the PIP reflects accurate, fair expectations, he plans to sign it and fully comply.
Brandon was asked to own a formal process around the Home Zone initiative. He sent emails to the team with clear instructions, updated the SOP to include the process, and submitted a request to Melissa to add it as a recurring item in weekly CPFR team meetings.
Melissa is a micromanager who consistently follows up on everything. To manage her follow-ups, Brandon meets with her every two weeks to review projects and has had to create a project charter, which he views as wasted time and effort intended only to meet her personal expectations.
If Brandon is fired, he wants to explore filing an EEOC complaint as a form of legal response. He feels the company made a serious mistake by targeting him despite his performance and wants to hold them accountable if termination occurs.
Brandon has published the article for Pinnacle Principle 3.1: Continuous Learning on his website and is happy with the final result.
Brandon has scheduled his optimized LinkedIn article, ‘Manager, Not a Leader 1.5: The Sabotage Strategist,’ to be published on April 2, 2024, at 7 AM CST.
Brandon is continuing to build out blog content under four main series: ‘Manager, Not a Leader,’ ‘Corporate Navigation Strategies,’ ‘Leadership Playbook,’ and the remaining sections of ‘Pinnacle Principle 3.’ He wants each week’s content to follow a well-timed and engaging strategy, including LinkedIn posts and blog additions that support and extend his brand presence. Brandon wants to prioritize completing the Pinnacle Principles series so it can be fully available on his website. He sees Corporate Navigation Strategies as his primary monetization driver and plans to focus heavily on it next. The other series—Manager, Not a Leader and Leadership Playbook—are intended to be valuable, thought-provoking reads published weekly or biweekly for brand-building and thought leadership. He also anticipates new series will emerge as the Corporate Navigation Strategies series evolves. Brandon would like to continue publishing blog articles weekly to maintain momentum and increase content volume.
Brandon’s blood pressure was recently measured at 116/62, indicating strong cardiovascular health. His consultation with a functional medicine MD is scheduled for April 9, 2025, and he is exploring alternative longevity and cognitive support options in the meantime.
Brandon is updating his LinkedIn content strategy to optimize articles for engagement rather than simply copy-pasting blog posts. He is starting this new approach with the ‘Manager, Not a Leader 1.5’ article and will revisit the others later.
Brandon ordered Naoki Ceremonial Matcha (Superior Blend) for his matcha preparation. He made his matcha with Naoki Superior Blend but added too much water. He still enjoyed the taste.
Brandon’s primary goal with longevity interventions is not just to extend lifespan but to remain active, functional, and high-performing for as long as possible. His focus is on maintaining cognitive sharpness, physical capability, and overall vitality well into old age. He already exercises regularly, eats mostly healthy foods, and gets relatively good sleep despite the challenges of having young kids. He wants to refine his focus on key areas like food, exercise, supplements, sleep, maximizing energy and focus through circadian rhythms, and overall strategies for long-term functional health and intelligence retention.
Brandon has an electric frother and an electric kettle for making matcha. He is interested in ways to enhance matcha.
Brandon likes to add oat milk to his coffee and plans to enhance his matcha with oat milk. He is not adding protein or collagen since he gets enough from food and supplements.
Brandon prioritizes comfort and durability in house slippers and wants a pair that lasts longer than a year. He prioritizes durable lining in house slippers, as he tends to wear out linings quickly. He purchased Glerups slippers.
Callum turned 2 on February 28, 2025.
Callum naps at 12 PM.
Vaughn naps around 10 AM, 1 PM, and 4 PM.
Brandon has published the article on Corporate Navigation Strategies. He now wants to develop a sellable product or service under Pinnacle Strategy Consulting (PSC). Additionally, he wants to develop and sell digital products under PSC, including books, workbooks, and other scalable content to reach a large market. These products will serve as both revenue streams and marketing tools for his speaking engagements, conferences, and workshops.
Brandon is considering Poker as a strategic game and might consider stock market simulation, though he needs convincing. He hears that Go is a time-suck. He is beginning to learn the fundamentals of poker. He has played a number of hands in his life, won a family reunion tournament, and nearly won at a friend’s house but went all-in on the last hand due to personal dislike for the opponent. Brandon prefers to learn poker by playing hands and analyzing them rather than through videos or books. He feels he would lose an advantage by playing online poker since he can’t see his opponents. He is concerned that online players might use AI to assist their decisions and wants to know how to gain an advantage in online poker.
Brandon believes he is setting a strong vision for his family’s growth and well-being. His wife is a stay-at-home mom, a decision they agreed was best for their family. He earns enough to fully support them ($150k+). He works from home, spends time with his boys during breaks, and is present most nights for bath and bedtime. He deeply respects and supports his wife in every way he can. His mom helps with childcare at least four days a week, and his wife’s mom also assists sometimes. He is intentional about being present with his sons and minimizes distractions when spending time with them. He is unsure what more he could do at this stage to set a deeper vision for family growth and well-being.
Brandon and his wife have core family values that they live by rather than writing them down. Their values include Faith in God, Communicating through Challenges, Always Learning, and Kindness with Assertion. They are kind to each other and support one another in every way they can.
For family routines and traditions: – They read books to their oldest son, Callum, every night, rotating between parents. Vaughn is not yet old enough for bedtime stories. – They take their boys to “First Friday” at the Bentonville Square during the season. – They plan to take their boys to Sunday church when they are older. – Brandon is intentional about doing something active with them every Saturday. – They regularly have meals with family.
Brandon is interested in introducing small rites of passage for his sons as they grow, as he did not have anything like that growing up. He sees this as a fun and interesting way to build confidence and resilience in them.
Brandon’s oldest son, Callum, feeds Zaya but does not yet see it as a special responsibility. They initially introduced rewards for tasks but found that he quickly stopped caring about the reward and simply did the task without it.
Callum naturally takes the lead in outdoor activities, and Brandon and his wife allow him to explore safely while they follow.
Callum is currently learning to ride a bike and finds it easy—he is fearless.
Brandon recalls why books impacted him when recommending them, as his brain naturally retains key insights. While reading, his mind often wanders to develop conversations, examples, or stories, which he learned from *Stolen Focus* is a high-level thinking technique that aids retention.
Brandon is interested in using the Memory Palace Technique in the future for his office, work, and home but is not currently focusing on it.
Mind mapping seems best for podcasts, presentations, and his upcoming interview, as it is useful for structuring ideas before speaking.
Brandon wants to use sleep as a cognitive tool for his upcoming interview and later for bigger-scale problems and opportunities.
Brandon wants help with Chunking & Association, particularly for memorizing scripts in his own way when preparing for podcasts and interviews. He does not enjoy rote memorization but wants a structured way to retain key talking points. He will begin applying the Chunking & Association method in his life and plans to set up more time to go deeper into it.
Brandon needs help organizing his offloading strategies—he offloads information but rarely refers back to his notes. His information offloading system is disorganized, with multiple journals for different purposes (books, deep thoughts/goals, work-related notes) and Apple Notes for quick captures. He finds this setup messy and does not currently tag his notes. He sees tagging notes for recall as a great idea and wants to implement it.
Brandon’s main reason for wanting to improve at Chess is competitiveness—his best friend, Ross, has been playing for years and has a 1521 chess rating. Brandon sees Ross as a big brother and wants to become good enough to beat him. He has played Chess many times but without formal training or highly competitive experience. He believes he can reach a level where he can beat Ross much faster than a few months and wants a mini-training program tailored to his IQ and cognitive strengths.
Brandon’s IQ is 144.
Brandon is highly confident in interviews and has consistently been told he checks every box employers look for. He believes the only reasons he hasn’t landed some jobs are demographics (race, sex) or another candidate’s years of experience.
Brandon has added TUDCA and Magnesium to his regimen.
Brandon instinctively simulates scenarios all the time. He recognizes opportunities easily and is always looking for them. He wants to educate himself more on negotiating and sales. Journaling is not a habit for him, and while he runs mental simulations frequently, he does not track his decisions.
Brandon has read ‘The 7 Habits of Highly Effective People’ and enjoyed it so much that he wants to reread it. He has finished reading *Atomic Habits* and *The Obstacle Is the Way*. His current reading order is: 1. *Man’s Search for Meaning* 2. *The Complete Hitchhiker’s Guide to the Galaxy* 3. *The Art of Strategy* (to deepen his understanding of game theory) 4. *Never Split the Difference*.
Brandon is fascinated by game theory and has spent a lot of time learning about it through ChatGPT.
Brandon has finished reading *Atomic Habits* and *The Obstacle Is the Way*. He is currently reading *Man’s Search for Meaning* and listening to *Thinking, Fast and Slow*. He finds *Thinking, Fast and Slow* hard to keep his attention and is unsure if it is valuable for him, but he wants to get deeper into it to feel comfortable putting it aside without fully reading it.
Brandon is a completionist—if he buys a book, he feels the need to finish it or invest enough time to justify setting it aside.
Brandon found the concept of controlling the first impression the most valuable insight from anchoring bias. Leading with the most impressive aspect of himself was new information for him. He already understands framing expectations and is naturally aware of when others try to anchor him.
Brandon and his family said goodbye to Zoey two weeks ago. He now plays with Zaya more, as she needs the attention and he needs her.
Brandon is planning to get a hair transplant in Turkey from March 10-15, 2025. He prefers not to interview for jobs while his head is recovering. Brandon, Drake, and Ross will be in Turkey for hair transplants from March 10-15, 2025. Drake and Ross will be gone from March 1-15, 2025.
Brandon’s weekly routine includes: – **Monday:** Dinner at his mom’s after work with his boys. – **Tuesday:** Family night or gym. – **Wednesday:** Family night. – **Thursday:** Guys’ night every other week. The planning process is as follows: – **Friday after Guys’ Night:** The planner confirms they are hosting the next event and provides three activity options for voting. They may also choose to surprise the group. – **Monday Evening:** Voting closes. – **Thursday Evening (One Week Before Guys’ Night):** Attendees confirm their attendance and who they are inviting. – **Friday Before Guys’ Night:** The finalized plan is sent out to allow more time for additional invites. – **Friday:** Gym. – **Saturday:** Day with family. – **Sunday:** Church at 11 AM, lunch, then 9 holes of golf at Shadow Valley.
Brandon has had acid reflux and severe heartburn for many years. He had surgery that fixed the acid reflux, but the heartburn returned. He frequently needs antacids and experiences heartburn when he hasn’t eaten for a few hours or when lying down. It worsens significantly when he consumes gluten. Using only water to calm it down has previously led to bleeding ulcers. He is unsure of the exact cause.
Brandon primarily uses First Principles Thinking in decision-making and approaches challenges from multiple angles, avoiding the status quo.
Brandon often uses Inversion Thinking but finds the initial analysis causes anxiety. To overcome this, he works out solutions to prevent each potential failure point, which he sees as valuable but not enjoyable.
Brandon has read *The 48 Laws of Power* and sees its concepts as useful only when applied ethically. He feels that much of the book’s strategies seem vain and not fully applicable to him. He is interested in mastering energy management, not just time management, and wants to explore this topic further. He likes the idea of planning his day based on energy levels and is scheduling his calendar accordingly. He wants to identify his natural energy patterns, considering his stimulant intake.
Hydration and electrolytes are areas Brandon recognizes as important but finds challenging to maintain consistently.
Despite a busy weekly schedule, Brandon wants to attempt structuring his time around energy-based task management.
Brandon typically consumes caffeine and nicotine around 2 PM to stay focused until 4 PM. He experiences an energy crash at 2 PM, which is why he uses caffeine and nicotine to get a second wind.
Brandon takes about 30 minutes to fully wake up in the morning, typically lying in bed from 6-6:30 AM. His evenings are often active, either playing with his boys, working out, or attending social events with his group.
Brandon is starting to work on the Eisenhower Matrix for prioritization. He previously dismissed it due to a lack of trust in the person who introduced it but now recognizes the need to dedicate time to listing tasks and goals each week. He likes the idea of using a whiteboard for the Eisenhower Matrix and wants to get one. Brandon wants to structure his Eisenhower Matrix in detail to prioritize tasks effectively. He is working on listing specific tasks and goals for each quadrant, identifying what can be eliminated, automated, or delegated, and creating a repeatable Sunday/Monday prioritization process.
Brandon’s current job is Supply Chain Team Lead at Kenvue, overseeing Sam’s Club and BJ’s.
Brandon has started a series titled ‘Manager, Not a Leader’ and has published ‘1.1 – Self Preservation’ on LinkedIn. He is now working on the next article in the series, ‘Fault-Finder.’ Brandon is also adding the blog post ‘The Two-Faced Manager: A Case Study in Leadership Failure’ to the series.
Success for Brandon means contributing to a better society by blending clarity, pragmatism, and impactful communication to inspire growth in others and in himself. He is currently experiencing financial pressures and stress, struggling with balancing work, family, and personal development. He is financially dependent on his job, as Pinnacle Strategy Consulting has not yet generated income or gained visibility. He does not have the budget for advertising PSC at this time.
Brandon is struggling with his current boss, who he feels doesn’t recognize his accomplishments and gave him a poor performance evaluation based on one person’s feedback. He perceives his boss as weak, difficult to work with, and not supportive. He is looking for leadership principles or philosophies to navigate this situation while maintaining his authenticity and pride. Brandon realized the importance of aligning on goals and objectives with his boss, understanding her expectations and priorities to better address them. He wants to stick it out at his current job for now, maintaining performance without letting it affect his family time, but he no longer wants to be there long-term.
Brandon wants to detach emotionally from work and avoid bringing his frustration home. He recognizes that he talks too much about work struggles with his wife and wants to shift his focus. He is looking for help automating tasks related to his job search, PSC growth, and other strategic initiatives.
Brandon does not have access to ChatGPT at work due to restrictions, so he uses Grok as an alternative.
Brandon has been practicing speed reading his books using chunk reading, eliminating subvocalization, and peripheral vision training. He has had success with these methods and is working on improving his speed reading skills. He wants structured drills and exercises to reinforce these techniques.
Brandon Zamzow is a 32-year-old Christian living in Bentonville, Arkansas, with his wife and two young sons. He believes success is rooted in aligning with one’s purpose, fostering personal growth, and helping others thrive.
Brandon does not wear glasses.
Brandon has published the article ‘Pinnacle Principle 2.1: Transparency’ on LinkedIn.
Brandon has a plant with decorative filler (Spanish moss) at the bottom and is considering whether to keep it.
Brandon has a snake plant (Sansevieria) and is seeking tips to keep it healthy. He notices some of the leaves are limp and is looking for potential causes and solutions.
Brandon will be a guest on a podcast on January 28, 2025, discussing Pinnacle Strategy Consulting (PSC).
Brandon’s ‘Pinnacle Principles’ are structured as follows: Purpose-Driven Strategy, Trust in Action, and Resilient Growth. These principles are further broken down as follows: **Purpose-Driven Strategy** 1.1 Meaningful Work 1.2 Empathy Towards Life Goals **Trust in Action** 2.1 Transparency 2.2 Psychological Safety 2.3 Accountability with Compassion **Resilient Growth** 3.1 Continuous Learning 3.2 Psychological Flexibility.
Brandon is preparing to give a presentation on advanced artificial intelligence to his friends. His main message is to encourage them to start learning how to use AI now, focusing on applications like ChatGPT and its relevance in careers, learning, and understanding physical AI developments. He anticipates his friends will be interested in exploring topics like cryptocurrency, stocks, and sales, particularly focusing on the psychology and framework of selling. He plans to include examples such as using ChatGPT to summarize and simplify YouTube videos, analyze book PDFs for insights, gather investment advice on cryptocurrencies through simple queries, and an interactive portion where his friends suggest topics, and they explore them using AI. Additionally, Brandon is planning a presentation for his friends about AI capabilities, focusing on slightly advanced applications they could use in their daily lives, both for work and personal advantage.
Brandon meets weekly with a group of 6 guys in Bentonville, Arkansas. The group alternates between formal educational conversations and active, engaging activities each Wednesday. They have incorporated AI into their biweekly education and have covered goal creation and sharing. The group enjoys golfing, particularly at Shadow Valley Country Club, where Brandon has a membership, and is open to other active pursuits. During the winter, outdoor activities like golf, biking, hiking, and pickleball are not feasible due to the cold weather. The group enjoys focusing on personal growth and leadership during educational conversations.
Brandon has completed the legal setup for Pinnacle Strategy Consulting, including licenses, permits, and LLC registration. He is in the process of building the website (https://www.pinnaclestrategyconsulting.com/) and has created Facebook, LinkedIn, and Instagram profiles, though he has yet to upload the finished logo. Brandon has started a blog with a landing page and is working on completing service and offering details. The primary focus is on leadership development, with additional services in talent development and retention, as well as executive coaching. Additionally, his services and framework details are outlined on his website at https://nwf.mhr.mybluehost.me/about/, which serves as a comprehensive overview of his business, highlighting his expertise in leadership development, talent retention, and executive coaching.
Brandon has completed articles ‘Pinnacle Principle 1’ and ‘Pinnacle Principle 1.1’ and is now working on publishing article ‘Pinnacle Principle 1.2.’
Brandon holds a personal principle of being harsh and blunt with himself to push his growth and self-discipline. However, he recognizes that such a tone may not resonate with leadership clients at Pinnacle Strategy Consulting. He prefers a more polished, professional, and ‘PC’ tone when communicating with others in a business context.
Brandon is interested in learning about Nietzsche, the philosopher, and resonates with Nietzsche’s philosophy of the “Übermensch” (Superman) and its emphasis on transcending limitations and striving for greatness. He prefers to focus on Nietzsche’s philosophies related to creating one’s own identity and the concept of limitless personal growth, rather than the idea that “God is dead.” He is also interested in learning more about Nietzsche’s “master-slave” morality.
Brandon’s main values include creating a life of abundance for his family, encompassing not just financial wealth but also friendships and love.
Brandon is focused on overcoming the obstacle of pushing forward to do more than what he’s currently doing. He seeks specific ways to enhance his personal growth and is currently focused on personal growth and overcoming obstacles efficiently, without much reflection on past accomplishments. He wants to find ways to simplify his approach and push himself to do more.
Brandon prefers shorter, more concise responses during audio conversations and more detailed, information-rich responses during written conversations.
Brandon values reading and reflective conversations to enhance his personal growth. He finds these activities help him uncover new possibilities and deepen his understanding of himself. He appreciates pauses during conversations to think deeply and would like to incorporate more self-reflection into his routine.
Brandon is passionate about leadership, philosophy, and creating meaningful impact while balancing faith, family, and professional goals. He feels less in tune with his emotions and spirituality, despite efforts to pray and reconnect with God. Brandon loves the idea of creating principles and philosophies to navigate life’s challenges and wants to focus on this area for personal growth.
Brandon wants to focus on core principles such as being a continuous learner, being honest and following through on commitments, loving and communicating with his spouse, and valuing intentionality in all aspects of life, from decisions and actions to emotions and environments.
Brandon is heading to the gym and plans to do a workout routine that includes functional training, 15 minutes of cardio on the treadmill, 15 minutes of stretching, and spending time in the sauna.
Brandon plans to create a video for his content strategy to showcase his personality, voice, tone, seriousness, and professionalism. He aims to make all three content tasks for the day centered around this video. Brandon plans to use a Canva video template to create his video, matching his content to the template for faster completion.
Brandon believes one of the miracle moments in his life occurred during a church mission trip to Belize, where he was helping build the foundations of a church in a small village. Villagers, despite having no internet, TV, or electricity and limited English, called him ‘Solomon,’ saying he looked like Solomon. This inspired Brandon to research Solomon and sparked his lifelong desire to gain as much wisdom as possible. He prays for wisdom constantly and seeks opportunities to grow in understanding.
Brandon’s Pinnacle Strategy Consulting (PSC) company colors are Gold and Dark Blue.
Brandon’s mom is passionate about her faith and Christianity.
Brandon’s family includes a few atheists, and they aim to be respectful of their views while celebrating holidays.
Brandon is interested in learning how to start meditating.
Brandon is considering using meditation to help address challenges or accomplish goals within Pinnacle Strategy Consulting.
Brandon is currently focused on reducing stress.
Brandon is designing his website with two primary offerings: ‘Pinnacle Professional Framework’ for coaching and ‘Pinnacle Strategy Principles’ for broader trainings and speaking engagements. He has chosen to name his website pages ‘Leadership by Design’ for coaching and ‘Leadership in Action’ for speaking and training.
Brandon is looking to purchase a locally-owned business in Northwest Arkansas that has been around for a long time, is owned by an older mom-and-pop team, has good cash flow but lacks technological integration. He wants to help it thrive by introducing new technologies.
Brandon’s Pinnacle Professional Framework is a foundational guide for leadership growth and development, built on four pillars: Knowledge, Capability, Vision, and Influence.
Brandon has several key accomplishments this year, including improving mixed pallet organization, achieving an OTIF of 87.3% and OTIF-D performance of 90.2%, maintaining a 99.4% in-stock rate despite demand cycles, increasing truckload utilization above 83%, and reducing out-of-service shipments from 154 to 24.
For next year, Brandon’s goals include participating in Sam’s Club’s Supplier Portal, contributing to Tarek’s RCL project, joining Rodrigo’s project, exploring AI solutions with Chris Grimes and Kim Vaccaro at Henview, and enhancing partnership opportunities with BJ’s.
Brandon wants to navigate a conversation with his boss’s boss about his accomplishments and future goals, and discuss the lack of support and poor performance evaluation from his current manager, aiming to work directly under his boss’s boss.
Brandon’s dog, Zaya, is an English Cream Golden Retriever who is five years old. She had TPLO surgery on her leg about two months ago.
Brandon is considering a 3-day fast to maximize autophagy and wants an optimal 7-day plan incorporating the fast, including details on meals, water intake, sleep, and supplements.
Brandon is 6’3” and weighs 235 lbs.
Brandon hopes AI can help him navigate his current challenges, particularly for financial gain.
Brandon is interested in using ChatGPT to understand how to apply principles to navigate complex situations and learn from them.
Brandon wants to role-play selling his Pinnacle Strategy Consulting services, focusing on a scenario where he helps a company director deal with a challenging manager.
Brandon founded Pinnacle Strategy Consulting (PSC) to help organizations grow through leadership development, emotional intelligence, and purpose-driven strategies. He uses AI and innovative frameworks to inspire progress and maximize potential.
Brandon’s vision includes creating a community for men to foster growth, integrity, and faith-based values while exploring philosophies that refine his approach to life and leadership.

Brandon plans to call his insurance company on Monday to file hail damage claims for both vehicles. He also plans to follow up with Jay, who has not responded in two weeks.
Brandon wants to call the clubhouse at Shadow Valley to inquire about a 2-iron he saw in the office, which matches his exact desired specs. The club was given to the head of the pro shop for free. Brandon plans to make an offer using ‘Never Split the Difference’ negotiation principles, anchoring at $100 with a goal of acquiring it for $150. He wants the pro to make the first offer.
Brandon does not currently feel the need for fairway woods in his bag, as his 2-iron performs exceptionally off the tee. His current focus is improving wedge play, specifically learning how to control his 60° wedge on shots under 50 yards, which he finds challenging.
Brandon uses a Callaway Paradym AI Smoke Max D driver with a +3/4 inch Fujikura 8X stiff black shaft and JumboMax medium grips. All clubs from 4-iron to pitching wedge have +3/4 inch steel shafts, likely Gold Standard 130g. His wedges include a 51°, 56°, and 60°, which do not have JumboMax grips. He uses a Kirkland Signature Version 2 putter. Brandon is 6’3″ tall.
Brandon hits his two iron approximately 278 yards, four iron 225+ yards, five iron 215 yards, seven iron 170 yards, pitching wedge 145 yards, 51° wedge 100 yards, and 56° wedge 75 yards.
Brandon does not currently own a two iron. The 278-yard shot he referenced was hit using a friend’s club.
Brandon hit the TaylorMade P790 UDI 2-iron when he achieved the 278-yard shot.
The TaylorMade P790 UDI 2-iron Brandon hit had a graphite X-stiff shaft.
Brandon is athletic with a background in bodybuilding and baseball. He has a powerful swing and prefers massive grips and the heaviest shafts available. He is inconsistent with his driver due to the sweeping motion feeling unnatural compared to his iron swing, but relies on his hands to feel the swing through the zone. He typically uses a 4-iron off the tee while his playing partners use 3-woods. His home course is Shadow Valley in Rogers, Arkansas. He has never been further than 220 yards on his second shot into a par 5.
Brandon loves his current pickleball paddle, rating it 5/5. He received compliments on his serves and felt confident in control and spin, though he occasionally overpowered shots. His play style favors control with enough spin and a serve that intimidates opponents.
Brandon prefers pickleball paddles with less power and greater control. He wants to avoid overpowering shots and favors precision, spin, and serve consistency.
Brandon does not play a kitchen/dinking style in pickleball. He and his friends play a more tennis-style game with aggressive rallies and minimal soft play.
Brandon is athletic with a background in baseball, making him naturally skilled with sticks, paddles, bats, and clubs. He has excellent drive accuracy and tight contact in pickleball, so a more refined paddle like the V7 would not add significant value to his current performance.
Brandon loves to play golf more than any other activity in his free time. He also enjoys working out and was on a path toward professional bodybuilding before learning Vaughn was on the way and before tearing all three ligaments in his left shoulder AC joint. Since the injury and becoming a father, he hasn’t lifted as seriously, but maintains an active lifestyle through walking, playing with his kids, and occasional pickleball. He has a strong foundation of muscularity and muscle maturity from prior training.
Brandon’s only available personal time for physical activity is Wednesday evenings and a three-hour block on Sundays. He typically uses this time for golf (9 holes) or pickleball. Monday, Tuesday, Thursday, and Friday are fully dedicated to family time, with no available space for additional workouts.
Brandon wants to rework the entire financial projections model for Bentonville Indoor Playground. The conservative model must show a DSCR above 2.0, and the realistic (growth) model must show a DSCR above 3.0. He expects a full rebuild and pressure testing of each revenue stream based on accurate estimates, local market opportunity, lack of competition, and facility operations (open 7 days a week).
Brandon’s demo with Roller is concluding, and they appear capable of delivering all required features for Bentonville Indoor Playground, but they are the highest cost option among the POS/CRM vendors considered.
Brandon has decided that custom app development will not be necessary for Bentonville Indoor Playground based on recent POS/CRM vendor conversations. The technology and automation budget will be adjusted accordingly.
Brandon has updated the projected cost of the main play structure for Bentonville Indoor Playground to $600,000. This revised amount will be reflected in the Use of Funds and SBA financial planning.
Brandon wants to present two SBA loan options for Bentonville Indoor Playground: 1) Acting as his own general contractor, with a loan total of approximately $1,208,400. 2) Hiring a general contractor, with a loan total of approximately $1,232,400. He also wants to review the monthly expenses breakdown in detail.
Brandon has updated the rent assumption for Bentonville Indoor Playground to reflect $12 per sqft for 11,000 sqft, increasing the monthly rent estimate. Additionally, payroll will be re-evaluated for accuracy based on staffing levels and pay rates.
Brandon has updated the monthly expense estimates for Bentonville Indoor Playground to reflect $1,000 each for both insurance and utilities.
Brandon wants to increase the SBA loan amount for Bentonville Indoor Playground to cover repayment of the owner loan he plans to fund using his HELOC for the 10% down payment. The SBA loan request will be adjusted to reflect this inclusion.
Brandon wants the SBA loan for Bentonville Indoor Playground to cover repayment of his HELOC-funded equity injection, including interest payments at 8% and a buffer, for at least one year. The loan structure and Use of Funds will be adjusted to reflect this.
Brandon checked the Arkansas Secretary of State website and found that his LLC filing has not yet been finalized. He plans to call the Business & Commercial Services Division for an update.
Brandon plans to inform Michael Hallmark at Encore Bank about the SBA loan adjustment from $750K to approximately $1.2 million. He will frame it as a strategic investment leveraging the strong DSCR to justify enhancements in playground structure, automation, and technology. He also plans to attach updated SBA overview documents with the revised Use of Funds.
Brandon’s current drives behind each of his core projects are as follows: Bentonville Indoor Playground (BIP): To build something his sons can play in every day and where he can work and play simultaneously. Pinnacle Strategy Consulting (PSC): To explore and teach people how to align work with purpose and meaning, addressing the widespread dissatisfaction and purposelessness he observes in the workforce. Bentonville Social: To achieve financial freedom for his family, allowing him to focus more intensely on purpose-driven projects and long-term legacy building.
Brandon wants his sons to learn to reflect, face challenges directly, and let fear drive them toward lifelong learning. He believes failure only occurs when he strays from God’s path and sees God as the ultimate guide who redirects him to success when he falters.
Brandon has a strong desire for solitude — he wants to golf alone, work in silence, go to the gym alone, and attend church alone. He sometimes feels held back by family time, even though he knows those moments are the essence of life and glimpses of Heaven.
If Brandon had zero practical constraints, he would build a comprehensive facility that includes a gym, restaurant, wellness center, pickleball courts, high-end lounge, a peptide/supplement center, library, auditorium, and playground. He would also write books on meaning, purpose, and masculinity, create a podcast exploring philosophical conversations, and build a temple for men to gather and focus on collective growth in finance, physical strength, and mental fortitude.
Brandon values creative solitude, especially under the influence of mushrooms or weed, as a time to access deep self-reflection and expansive thought.
Brandon fears that he won’t build fast enough to secure the years he wants with his sons and the wealth and experiences he wants to leave them with.
Brandon experiences deep clarity and a sense of connection with God when on mushrooms, feeling more aligned with his purpose and the meaning of life.
Brandon sees himself as nearly perfect and doesn’t feel the need to forgive himself for anything significant.
Brandon feels tethered to his mother not because of financial support but because she helps his wife watch their sons — a need he currently can’t fully provide for.
Brandon is committed to maximizing everything God has placed in his path, seeing it as a divine obligation to fully utilize his potential.
Brandon is currently putting 99% of his effort into his life but believes he’s only tapped into 10% of what he will ultimately achieve.
Brandon identifies distractions like porn, Instagram, and YouTube as holding him back from reaching his full potential. He also feels constrained by time and money, as he lacks the financial resources to start every business he believes will succeed and often has to wait on others to move projects forward. He has considered day trading but is wary of it feeling like a gamble. He is actively seeking a way to build something independently that can both generate significant income and allow him to operate without relying on others.
Brandon’s intended purpose for Pinnacle Strategy Consulting (PSC) is to package and monetize his philosophy on work, leadership, and business strategy.
Brandon’s core skills include helping people identify purpose, drive for success, and uncover missed opportunities.
Brandon is actively developing a system within Pinnacle Strategy Consulting focused on leadership and corporate navigation strategy.
Brandon naturally helps people solve complex problems by identifying patterns and systems, offering higher-level perspective and clarity.
Brandon is exploring what he could do in 90 days to generate $50K without upfront capital.
Brandon has identified the Corporate Navigation Strategy framework within Pinnacle Strategy Consulting (PSC) as the most immediately monetizable offering, particularly given the concentration of corporate suppliers and Walmart HQ in his area. He is now focused on refining and packaging this framework for rapid revenue generation.
Brandon wants to rename the ‘HELOC Interest Repayment + Buffer’ line item in the Use of Funds to a more tax-compliant term like ‘Owner Loan Repayment’ to align with tax code and avoid unnecessary taxation.
Brandon wants to audit and refine each line item in the Use of Funds for Bentonville Indoor Playground to ensure no duplicate requests, with clear, supported reasons for each expense category, especially before sending to the bank president.
Brandon wants to provide a comprehensive, highly polished SBA loan request packet to Michael Hallmark, President of Encore Bank, that clearly justifies the increase to approximately $1.2 million. The packet should include a refined Use of Funds, detailed financial projections, SBA loan repayment schedule, strategic narrative update, and a supporting revenue model with strong financial justification. The objective is to present a compelling, data-driven case that demonstrates preparedness and strategic alignment.
Brandon wants to begin applying the following growth strategies with ChatGPT: (1) use the ‘Personal Decision Framework Builder’ (A1) in real time to aid his decision-making, (2) work on the ‘Idea Incubator with Structured Filters’ (A2) during a future creative work block, and (3) start now on building a ‘Living Knowledge Base’ (A3) that captures personal, business, and growth insights.
In the background, ChatGPT should apply the core logic and values of Pinnacle Strategy Consulting (PSC) to how Brandon runs BIP and Bentonville Social, reverse-map systems from BIP into scalable frameworks that could strengthen PSC offerings, and deliver 1–3 pressure-tested, transferable results from this reflection.
As of May 6, 2025, Jay did not respond to Brandon regarding their rescheduled call, despite originally proposing to follow up today after missing Friday’s meeting. Jay indicated he wants to be focused during the call, but Brandon has heard he is busy opening other ventures. Brandon remains patient but is monitoring the situation closely.
Brandon’s demo with Aluvii went very well. Aluvii offers unique QR codes tied to ticket purchases (including events and profile-specific data), full waiver management, and meets all of Brandon’s feature requirements. Pricing is $250/month with a $500 setup fee, plus unlimited training. They also offer website development for $250 and monthly maintenance for $99. Brandon is interested in comparing that web offer to other providers. Aluvii now appears to be a strong contender again, possibly outperforming CenterEdge and Roller in all categories except, potentially, event planning depth.
Brandon plans to stick with biking, baseball, football, basketball, running, pickleball, and golf as core activities. He intends to coach his sons in baseball, football, and basketball, and play golf and pickleball competitively and recreationally with them. Once the boys show a clear passion for a particular sport, Brandon plans to invest in private lessons for them. He also wants to get into Brazilian jiu-jitsu but will wait until the boys are older, per his wife’s request.
Brandon wants to re-evaluate buildout costs to potentially reduce the SBA loan request back to $750,000. He will not cut essential features but is open to cost-saving measures that don’t compromise the vision or operational integrity of Bentonville Indoor Playground.
Brandon has confirmed the following buildout updates for Bentonville Indoor Playground: Party room lighting and AC do not require modifications; full interior painting may not be necessary—cut scope in half; HVAC redirection will not be required; sprinkler system is already in place; fire safety upgrades will be minimal due to previous retail use; party rooms already include sufficient outlets; check-in counter and gated half-wall may cost up to $10K and will remain in scope.
Brandon will include a $15,000 ‘Final Prep & Contingency’ line item in the buildout budget for Bentonville Indoor Playground to cover last-minute aesthetic additions, setup costs, and minor surprises, anticipating requests from his wife and soft launch needs.
Brandon’s goal is to reduce the SBA loan request for Bentonville Indoor Playground to $750,000 if feasible, but this is not a pass/fail requirement. The critical priority is ensuring the loan request amount accurately reflects true costs to avoid falling short on capital.
Brandon wants the working capital section of the SBA financial plan for Bentonville Indoor Playground to cover expenses for 7 months before opening and 6 months after opening. This expanded definition will be reflected in the financial narrative and Use of Funds allocation.
Brandon no longer wants to prioritize a $750K SBA loan target. His new priority is ensuring the loan amount is 100% accurate and fully reflective of real costs and capital needs for Bentonville Indoor Playground when speaking with the bank.
Brandon followed up on his HELOC application by sending an email to Eliza (Alyza) on May 6th, 2025.
Brandon received a reply from Eliza (Alyza) regarding his HELOC application. As of May 6, 2025, the only item still pending is the title work, which is expected to be completed by May 13.
Brandon has decided to focus on an open play model (9 AM – 8 PM) for Bentonville Indoor Playground rather than timed sessions. He plans to seek Soft Play’s input on how open play compares to timed sessions in terms of operational efficiency, guest experience, and design considerations.
Brandon needs to finalize the play structure for Bentonville Indoor Playground by the beginning of August.
Brandon had a successful meeting with Soft Play on May 6, 2025. They are open to a partnership, with shared benefits: Soft Play lacks access to real user engagement data, and Brandon offered to provide analytics from his facility in exchange for the ability to swap out or update equipment. Soft Play’s initial quote for the main play structure was approximately $450,000 but only filled about 1/4 of the desired space. Brandon’s goal is to negotiate a structure that fills the full space (4/4) for that same price point. The main contact was Brock, who has 20+ years of experience. The meeting affirmed Brandon’s confidence in his operational decisions for BIP.
Brandon is four days away from the end of his PIP. Melissa told him that everything is on track, though it remains to be seen if that assessment holds.
Brandon will include a ‘Market Penetration Assumptions’ section in the SBA financial narrative for BIP, demonstrating how a 5–10% share of the serviceable local child population (ages 0–10) supports revenue projections and operational throughput.
Brandon has decided to increase the SBA loan amount for Bentonville Indoor Playground to $825,000 to account for automation-related systems, improved security infrastructure, and additional Year 1 operating buffer. Updated Use of Funds and financial documents will reflect this increase.
Brandon will keep Brivo in mind as the top all-in-one provider for security, access control, and remote facility oversight. When it comes time to review the BIP location with security vendors, he plans to engage both Brivo and ADT. If ADT is used, Brandon wants to identify the best access control vendor to pair with ADT for full coverage.
Brandon plans to evaluate Brivo as the primary all-in-one option for security and access control. If a hybrid solution is preferred, he will consider pairing ADT for surveillance and intrusion monitoring with Kisi for access control and staff zone management. This will be revisited when it’s time to review the BIP location with security vendors.
Brandon has selected Homebase as the scheduling and time-tracking system for BIP. Dayforce was considered but ruled out as too complex and costly for BIP’s current scale.
Brandon has a meeting with CenterEdge on Tuesday at 10:00 AM CST to evaluate their POS system for Bentonville Indoor Playground.
Brandon wants the final operating model for Bentonville Indoor Playground (BIP) to reflect the outcome of his open-play vs. session debate: BIP will use open play with gentle time limits, not rigid sessions. Key priorities include visual cleanliness throughout the day (wiping, tidying, restocking) and communicating a daily deep-clean routine to parents. These choices should inform hours of operation, staffing, and guest flow management.
Brandon will offer two birthday party formats at BIP: (1) standard private parties in three dedicated rooms, and (2) small birthday gatherings in the open seating area with a lower fee. Open area parties do not include a private room but will be charged a fee for using 1–3 tables during a party slot.
Brandon has finalized that retail/snack/swag revenue at BIP will be modest. Offerings will be limited to non-slip socks (likely required), vending machines, and optional shirts. There will be no full café or extensive retail.
Brandon will offer seasonal camps at BIP, including weekday summer camps and occasional weekend camps. These will take place in the 1,400 sqft event space and are separate from general admission. They will contribute to additional revenue alongside regular themed events.
Brandon is currently waiting on 3D imaging from Soft Play for the main play structure, which he plans to follow up on tomorrow. He also plans to follow up tomorrow with the ninja course vendor. Additionally, he is awaiting updates from Arvest Bank regarding the HELOC process and from Encore Bank regarding the SBA loan for Bentonville Indoor Playground.
Brandon wants every BIP guest to be added to an account-based digital system upon entry. This system will: 1. Automatically track visit counts for Advance Visit Packs (e.g., Buy 10, get 11th at 50% off). 2. Capture contact information (email, phone) to enable follow-up marketing, reminders, and feedback requests. 3. Build a customer database that can be used across future businesses for promotions and mailing lists.
Brandon has decided to use Aluvii as the POS and CRM system for BIP. He wants to explore developing a custom app through Aluvii that allows parents to check in via a QR code on their phone. The app should automatically charge non-members per visit, allow members to check in without a fee, prompt users when waivers need to be signed, and give parents full control of visit management through their phones.
Brandon has a meeting with Aluvii scheduled for tomorrow at 2:30 PM CST to discuss POS and app integration options for Bentonville Indoor Playground (BIP).
Brandon has a meeting on Monday at 2:00 PM to explore a potential partnership between Soft Play and Bentonville Indoor Playground (BIP). He also plans to discuss operational and business model concepts with the Soft Play manager, leveraging their experience.
Brandon no longer drinks coffee due to heartburn and now uses matcha tea as his primary caffeine source.
Brandon’s current morning routine includes drinking an EAA formula first thing after waking up to hydrate and help take his morning supplements (27 pills). He typically waits until between 9:30 and 10:30 AM to drink his matcha tea, depending on when he has time to prepare it.
Brandon intentionally delays his caffeine intake (via matcha) for 90+ minutes after waking, based on research suggesting early caffeine can disrupt natural cortisol rhythms.
Brandon has a meeting with Arvest Bank on Friday at 2:55 PM CST to apply for a HELOC.
Brandon does not want to disclose his upcoming corporate transition in the HELOC meeting, as it may introduce unnecessary perceived risk. He prefers to position the HELOC purpose in a way that is strategically sound and risk-neutral, without triggering red flags.
Brandon wants to use the following statement as his primary verbal positioning in the HELOC meeting with Arvest Bank: ‘I’m not planning to draw from the HELOC immediately — it’s more about having intelligent flexibility. Whether that’s for opportunistic reinvestment, smoothing out large expenses, or value-add home improvements, I want to have access without needing to touch long-term assets. I see this as a conservative move, not a reactive one.’ This version should be saved and shown again when prepping for HELOC discussions.
Brandon has finalized that the optimal number of party rooms for Bentonville Indoor Playground (BIP) is three, based on prior calculations to maximize revenue.
Brandon is using the provided floor plan layout for Bentonville Indoor Playground (BIP) planning. The main entrance, front desk, check-in, and retail area are located in the bottom right shaded section labeled ‘entry.’ Bathrooms and party rooms will most likely be placed in the bottom left section currently labeled for offices. Bathroom plans include at least three toilets in both men’s and women’s, larger stalls to accommodate parents with children, built-in changing stations in both, and a dedicated mothers’ room for breastfeeding and pumping. The buildout will also include an office (for Brandon and security equipment) and a supply closet.
Brandon is committed to improving ChatGPT’s zone overlay outputs for floor plans and is open to iterating through repetition to help the model improve. He encourages taking the time to match square footage estimates to layout accuracy and is offering continued support in refining this capability.
Brandon has specified zone dimensions for Bentonville Indoor Playground (BIP) as follows: Main play structure: 36 ft x 22.3 ft; Ninja zone: 56 ft x 28 ft x 16 ft (height); Toddler zone: size TBD; Entry and retail: will occupy the entire space currently labeled ‘ENTRY’ on the floor plan; Parent lounge: flexible location, likely between party rooms and entry based on available space. These inputs will guide all future zone overlay visualizations.
Brandon and Taylor Zamzow will each own 50% of Bentonville Indoor Playground LLC. The business will be member-managed. The NAICS code for the business is 713990 – All Other Amusement and Recreation Industries.
Brandon wants the following HELOC repayment narrative saved for future use: “My plan is to treat this HELOC as a smart financial tool, not a permanent liability. I’m not planning to draw immediately, but if I do access funds, I’ll manage it like short-term liquidity — pay down principal quickly and avoid carrying long-term interest. I understand the difference between interest-only payments and real payoff, and I don’t plan to let borrowed amounts linger. The goal is to use the HELOC strategically when needed, and close the loop on those funds with discipline, not delay.” This will be used in conversations with lenders like Arvest to signal financial competence and intentionality.
Brandon has decided to hire a professional to build the website for Bentonville Indoor Playground (BIP).
For Pinnacle Strategy Consulting (PSC), which is a long-term play, Brandon found out that certification is required to work with large companies.
Brandon has identified ‘Strategic Signaling’ as a key framework for Pinnacle Strategy Consulting (PSC). It focuses on recognizing and intentionally mirroring leadership language and values to align self-advocacy with organizational narratives. This will be developed into a future framework slide for PSC content, workshops, and client coaching.
Brandon wants the BIP Architect Prep Card (for his meeting with Dave Burris) to be easily accessible and shown again when he mentions the meeting is happening. It covers everything he needs.
Brandon will need an initial layout for the ninja obstacle course, as the vendor requested it before moving forward.
Brandon wants to include the updated collateral discussion script in his Encore Bank meeting prep materials. It communicates his 2.0 DSCR, his preference to avoid outside collateral, and his willingness to provide it only if necessary—all while maintaining strategic confidence.
Brandon has finalized version 0.2 of his Mindset Blueprint and wants it saved as a working document that can evolve over time. It captures his core beliefs around discipline, building, structure, and creation as the foundation of his personal operating system.
Brandon is scheduled to meet with Michael Hallmark, EVP and Regional President of Encore Bank, on Monday morning at 8:30 AM at 5100 W JB Hunt Dr, Rogers, Suite 900, to discuss SBA financing for Bentonville Indoor Playground.
Brandon noted that Fast Lanes in Rogers is considered the primary family destination in the region, with a large play structure (~2/3 the size of BIP’s), but it is not the focus of their business. The play area is reportedly dirty and treated as an afterthought, with Fast Lanes prioritizing arcade and bowling traffic. Jay mentioned Fast Lanes as the only major comparison when the BIP concept was presented. This competitor context is important for positioning BIP as a clean, intentional, and dedicated play experience.
Brandon is uploading a complete SBA build conversation from another thread where he and ChatGPT collaboratively built Bentonville Indoor Playground (BIP) from the ground up — including financials, narrative, optimization, and lender strategy. BIP is now a core project within the Brandon Core OS system and should be prioritized as the foundation that will unlock financial stability and future ventures like The Line and beyond. This thread will serve as the command center for Brandon’s high-leverage decision-making, cross-project strategy, and personal/professional alignment, built on a high-trust, founder-level relationship with ChatGPT.
Brandon has not yet received a response from ERLR regarding the documentation request email he sent last week.
Brandon previously sent an email to ERLR with all the documentation they had requested, including clarification around the ‘March vacation feedback inaccuracy’ as the final category. He has not received a response yet.
Brandon prefers comprehensive responses that explore multiple angles of a decision. He values playbook-style overviews and deeper insights over brief summaries. When evaluating trade-offs (like revenue vs. optics or cost vs. safety), he wants layered information to support confident decision-making. He also appreciates clear, flexible operational frameworks that can evolve with real-world data.
Brandon is currently traveling for a company conference in NJ during the first full week of his 4-week PIP. He is expected to complete major deliverables but has no realistic capacity due to full-day meetings and travel. He recognizes the PIP as theater and is seeking to build his severance case on grounds of inconsistent support and expectations. Brandon previously sent a severance negotiation email, but the company responded that it’s against policy to negotiate during an active PIP. He is now preparing a strong one-pager to justify severance and is unsure of the best timing to reinitiate negotiations.
Brandon is currently traveling for a company conference in New Jersey during the second week of his 4-week PIP. He is expected to complete major deliverables but has no realistic capacity due to full-day meetings and travel.
Brandon received an email from Kenvue’s CEO, Thibaut Mongon, during the same period as his PIP, which adds to the inconsistency of the performance narrative. This CEO email should be referenced as part of the broader case to demonstrate recognition and contradiction to the current performance review framing.
Brandon will wait to work on the updated floor plan until Dave, the architect, provides the initial plans. He has a high-pressure upcoming meeting with Michael Hallmark, the President of Encore Bank, regarding his SBA loan and wants to prepare thoroughly for it.
Brandon clarified that the ninja course is not a separate revenue stream; it is included in the general day pass.
The expected net income referenced in SBA conversations is not a stretch goal—it reflects a realistic, data-backed projection.
Brandon does not want to mention a HELOC as part of the buffer or financial positioning, as it is a personal last-resort option.
Collateral has not been discussed yet for the SBA loan.
Brandon is exploring future business opportunities in Northwest Arkansas. He sees strong potential for a gym in Centerton, a pool hall in Bentonville, and an indoor playground in Fayetteville. He’s now brainstorming additional ideas that make sense regionally and fit his long-term vision.
Brandon is now building out the concept for The Line, a boutique bowling and pool hall in Bentonville. His objective is to determine optimal space allocation—number of bowling lanes, pool tables, bar size, and lounge area—in order to calculate square footage and maximize ROI.
Brandon wants realistic, detailed projections for ‘The Line’ bowling and pool hall concept. He doesn’t want high-level assumptions—he wants to ensure the concept is grounded in real data and won’t waste his time if it’s not viable.
Brandon is unsure about including food service in The Line’s concept. He dislikes the idea of running a food operation in a venue like this but recognizes that it might be a necessity due to hours of operation and customer expectations. He’s exploring how much revenue or customer retention could be lost by not offering food and wants to understand the trade-offs.
Brandon has decided to include a light in-house food menu for The Line, avoiding food trucks due to his dislike of the added complexity around approvals and buildout logistics. He wants to keep the menu simple and efficient while satisfying customer expectations.
Brandon plans to pursue an SBA loan to fund The Line, his boutique bowling and pool hall concept. He is seeking to structure it with zero money down.
Brandon is pausing development of The Line until BIP is operational. He has validated that The Line is a viable concept worth pursuing after BIP launches but does not want to go further at this time to avoid getting ahead of himself.
Bentonville Indoor Playground (BIP) will differentiate significantly from local competitor Let’s Imagine by offering more than twice the square footage and a broader range of attractions across all age groups, especially ages 6–10. BIP will include more advanced play elements that cater to older children, a segment currently underserved by competitors.
Brandon wants to reverse-engineer BIP’s $30K/month profit goal and pressure-test its feasibility using data. Rent is likely $9,000/month, including NNN. SBA loan repayment must be included in monthly expenses. The initial reserve goal for BIP is 3 months of operating expenses.
Brandon wants to avoid presenting his mindset framework as a rigid doctrine early on, to prevent it from being perceived as cult-like. He believes a manifesto is better introduced after stronger bonds are formed. Instead, he wants to lead with a foundation of common language and subtle, psychologically effective initiation moments—designed to feel challenging, unifying, and identity-shaping without being formally labeled as initiations.
Brandon’s best friend Ross is the 1% operator/partner he trusts and wants to build with, but they haven’t yet found the right idea to work on together. Once Brandon has financial freedom, he plans to carve out time to pursue something with Ross.
Brandon and his wife Taylor Zamzow are the sole owners of Bentonville Indoor Playground LLC, which has not yet been formally registered. The business will be structured as an LLC and is located at 2714 SE Otis Corley Dr. The business phone number is 479-200-1999, and there is no business email established yet.
Bentonville Indoor Playground LLC will not require HVAC redirection or parking improvements at its new location. Buildout needs include improved lighting, modest bathroom expansion, and converting office space into party rooms.
The SBA loan placeholder for Bentonville Indoor Playground LLC is currently set at $700K–$800K. Brandon and Taylor have excellent credit and no criminal or federal debt history. NAICS selection is to be justified in the application. Employee count is under consideration.
Brandon and Taylor Zamzow will each own 50% of Bentonville Indoor Playground LLC. The NAICS code for the business is 713990 – All Other Amusement and Recreation Industries.
Brandon prefers to staff Bentonville Indoor Playground LLC with 8 part-time employees. Weekday shifts are split between 8 AM–1 PM and 1 PM–7 PM, with no more than 3 employees working simultaneously on weekdays. Weekday party volume is expected to be light, so staffing for parties will be minimal unless projections suggest otherwise.
Brandon plans to partner with local party planning companies, bakeries, and restaurants to enhance birthday offerings at Bentonville Indoor Playground. He anticipates signage costs may exceed $2,000, especially for outdoor signage. He is requesting a cost audit for events, giveaways, swag, and decor as part of the marketing and branding budget.
Brandon has decided not to include custom water bottles as initial swag for Bentonville Indoor Playground due to upfront cost. Non-slip socks will be sold as swag, capitalizing on common customer need. He is open to identifying other profitable swag ideas.
Signage for Bentonville Indoor Playground will include two key installations: a large roadside sign where the current ‘HOWSE’ signage is located, and a medium-sized sign above the main entrance. These signage costs will need to be accounted for, potentially under buildout or marketing.
Brandon will include the ‘Owner Compensation Justification’ one-pager in the SBA loan packet for Centerton Indoor Playground (CIP), noting zero personal capital contribution with optional flexibility.
Brandon is now estimating the SBA loan amount for CIP to be in the $700K–$800K range due to minimal tenant improvement (TI) coverage at the new location. Play equipment costs are estimated at approximately $350K.
Brandon has decided that the business will revert to being called Bentonville Indoor Playground (BIP), as the Centerton location is no longer a viable option.
Jay is the current tenant (not the building owner) of the BIP target property at 2714 SE Otis Corley Dr in Bentonville. Brandon is exploring a sublease for the front portion of the warehouse and potentially the adjacent gallery/showroom space.
Brandon has decided that the article “Weaponized Performance Reviews” should fall under the “Manager, Not a Leader” content series, as it focuses primarily on poor leadership.
The business previously referred to as BIP will now be called CIP (Centerton Indoor Playground), as Brandon has decided Centerton is the better move.
Brandon wants to include a comprehensive breakdown of insurance costs and full employee burden (not just wages) in CIP’s financial model.
Brandon is assuming a $100K out-of-pocket buildout share for CIP, with the remainder expected to be covered by tenant improvement (TI) funds negotiated with the landlord.
Brandon has decided that investors in Centerton Indoor Playground will be passive lenders receiving a revenue share, not equity partners.
Brandon is meeting with investors this weekend to walk them through the opportunity using the investor pitch deck and will track those conversations. He is still awaiting more details on the Centerton property as the listing broker hasn’t responded. Brandon plans to pitch lenders starting with Arvest and needs two other local NWA lender recommendations. His broker is pushing to submit an LOI by Friday.
Brandon has finalized that each party room in Centerton Indoor Playground will be approximately 25 ft x 16 ft, and each bathroom will be approximately 16 ft x 12.5 ft.
Brandon has decided not to pursue the Centerton property for CIP due to bathroom permit limitations and lack of HVAC. He is now shifting focus to negotiating a Letter of Intent (LOI) for the Bentonville Main St location.
Brandon’s only concern with the Bentonville Main St property for CIP is the parking; everything else about the location is favorable.
The Bentonville Main St property for CIP has a massive HVAC unit already installed, though it needs redirection to fully serve the interior. The current sock/sleeve won’t cover the full square footage. The entrance is located on the east side.
The Bentonville Main St property for CIP has approximately 4 parking spots on the east, 10 on the north, and about 10 on the west (currently gravel). The building needs updated skylights, and ideally the bay doors would be replaced with glass or hybrid (top glass, bottom insulated). The main warehouse lighting also needs a significant update.
The Bentonville Main St property is listed at $19.95 per square foot, but Brandon would prefer to negotiate down to $14.00–$15.00 per square foot, ideally around $14.50.
The Bentonville Main St property does not currently have a ramp for the main entrance, and the bathrooms need major upgrades.
Brandon’s core values include transparency, continuous learning, empathy toward employees’ life goals, discipline, personal growth, and meaningful work.
Brandon’s thinking style is strategic and includes first-principles thinking, inversion, game theory, prioritizing energy over time management, a completionist mindset, and a Nietzschean growth mindset.
Brandon is the founder and operator of Pinnacle Strategy Consulting (PSC), a firm that helps companies invest in people to drive outcomes. PSC offers services in leadership development, executive coaching, and talent retention.
Pinnacle Strategy Consulting (PSC) operates under a framework with three pillars: Purpose-Driven Strategy (Meaningful Work, Empathy Toward Life Goals), Trust in Action (Transparency, Psychological Safety, Accountability with Compassion), and Resilient Growth (Continuous Learning, Psychological Flexibility).
Brandon produces content under several series: Pinnacle Principles, Corporate Navigation Strategies (primary monetization focus), Manager, Not a Leader, and Leadership Playbook. His content strategy includes weekly blogs and LinkedIn posts with compelling hooks, focusing on practical wisdom and thought leadership.
Brandon is currently phasing out of his corporate role at Kenvue, where he serves as a Supply Chain Lead for Sam’s Club and BJ’s. He is on a PIP after launching PSC and a podcast episode. He is documenting rebuttals, targeting severance, and building PSC and a new business in parallel. His manager, Melissa, is unsupportive and micromanaging, and he has clear documentation supporting an unfair performance process.
Brandon is developing a business called Centerton Indoor Playground (BIP), aiming to launch a 6,000–10,000 sqft soft play facility in NW Arkansas (Centerton or nearby) by the end of 2025. Features include a large play structure, toddler zone, party rooms, vending only, lockers, two restrooms, and a nursing room. Membership perks include business partnerships, a birthday club, reservation windows, and punch cards.
The financial plan for Centerton Indoor Playground (BIP) includes an estimated startup cost of $611K+, raising $100K–$300K, contributing $50K personally, and leasing space at $14–17/sqft with a $200K+ buildout. The target is $20K+ net profit per month with plans to scale yearly. Brandon is actively pitching to family, refining buildout quotes, and finalizing SBA/loan plans.
Brandon’s current personal focus includes strategically navigating his corporate exit, launching scalable revenue streams for PSC (digital products and coaching), finalizing the indoor playground launch and investor pitch, publishing one blog or article per week for each PSC content series, and optimizing long-term vitality through energy, sleep, health, and cognition. He is also focused on high-impact parenting, rites of passage, and modeling success for his sons.
Brandon values becoming a highly skilled AI architect and is committed to getting the most out of AI with efficiency.

Brandon’s Square representative is connecting him with a contact from Bookeo to explore party booking solutions for Bentonville Indoor Playground.
Brandon has completed a 60-day cycle of oral BPC-157 followed by nearly 6 weeks of injectable BPC-157 alongside TB-500. He did not experience the level of physical healing he expected — plantar fasciitis remains unresolved, and he continues to experience heartburn triggered by fermentation, even when following proper supplementation and diet.
Brandon has started a Notion page titled ‘BIP Owner Reimbursement’ located under Accounting and Finance → Bookkeeping & Reporting. This page will track all reimbursable out-of-pocket expenses related to Bentonville Indoor Playground (BIP).
Brandon has uploaded the BIP prelaunch marketing strategy to his SBA loan portal. He does not yet have a finalized floor plan layout due to the location still being undecided. He plans to upload the membership pricing structure as an additional supporting document.
Brandon wants Bentonville Indoor Playground to build up to $200K in business savings as quickly as possible, while still drawing enough income between him and Taylor to bring home at least $5K/month post-tax. He does not plan to contribute to savings from the SBA loan. His goal is to prioritize building up to $200K in business savings once Bentonville Indoor Playground becomes profitable, while paying himself and Taylor only the bare minimum needed (targeting $5K/month post-tax between them) until that savings target is reached. Based on profit projections, he expects to hit the $200K savings goal in roughly 12–15 months after reaching profitability.
Brandon plans to continue the pre-profit pay phase until Bentonville Indoor Playground surpasses $6,500 in total monthly gross owner pay. Once that threshold is exceeded, any additional profit will go directly into business savings. Of the $6,500, $4,000 will be allocated to Brandon and $2,000 to Taylor.
Brandon plans to use the Augusta Rule to rent his home to Bentonville Indoor Playground for strategy meetings. He and Taylor meet regularly about the business. He is also implementing an Accountable Plan to reimburse expenses like home office and internet, will need health insurance paid through the company, plans to deduct a business vehicle (initially a van, later a Yukon Denali and trailer), and will write off all meals due to regular business discussions with his wife and business partner, Taylor.
Brandon is now exploring King Solomon’s life more deeply and is particularly interested in Solomon’s lesser-known name, Jedidiah, and how figures like the prophet Nathan may have influenced his formation. He recognizes the importance of David’s role as Solomon’s father and wants to study David as well, especially to understand how a father’s wisdom and legacy shape a son. Brandon is now choosing to study Nathan first in his exploration of King Solomon’s formation. He is drawn to understand where Nathan came from, why David entrusted him so deeply, and the parable of the lamb Nathan used to confront David.
Brandon wants to know all there is to know about the prophet Nathan — his life, personality, spiritual role, methods of confrontation, influence on David and Solomon, and long-term impact on Israel’s covenant story.
Brandon is exploring the feasibility of securing a second business loan after Bentonville Indoor Playground (BIP) is operational. He is projecting $90K/month in revenue and is considering using the business’s cash flow as collateral for a new loan. He is also revisiting notes for a potential second venture — a ~$2M loan to fund a boutique pool hall concept.
Brandon’s second venture concept, Bentonville Social (BS), will include boutique bowling in addition to a pool hall. The venue will serve as a premium social experience for adults, combining bowling, billiards, lounge seating, and bar service.
Brandon’s SBA meeting with Michael, Julie (SBA lead), and the underwriter at Encore Bank went well. Encore Bank’s SBA loan has cleared their underwriting process; the only remaining step is final government approval, which is highly likely. The loan amount has been updated to $1,150,000, with joint funding from Encore Bank and Arkansas Capital, each contributing 40–50%, and Brandon holding 10%. Repayment is expected to begin in August.
Brandon projects that BIP could generate $120,000/month in revenue with the new arcade addition and expanded 21,000 sqft space, which has shifted the financial model. The former growth model is now considered conservative, with the new optimistic model targeting $120,000/month in revenue. Estimated profit margins are $40–50K/month. He has updated his expense model to reflect a more realistic staffing schedule, resulting in a total monthly payroll (including taxes) of approximately $13,803.17. This update increases his total projected monthly expenses from ~$43K to approximately $63,000/month.
Brandon has updated the target age range for Bentonville Indoor Playground (BIP) to approximately 0–13 or 0–14 years old.
Brandon estimates the serviceable addressable market for Bentonville Indoor Playground (BIP) at approximately 40,000 children, pending verification.
Brandon has confirmed that Bentonville Indoor Playground (BIP) will operate as 100% open play — no timed sessions. Membership tiers are as follows: **BIP Membership Pricing** – **Prepaid Discounts**: – 6 months = 10% off – 12 months = 20% off **Tier 1: BIP Weekday** – $35/month (1 child) | +$15/additional child – Unlimited play Mon–Fri only – Perks: Weekday events, member emails, $5 birthday credit – No weekend access or discounts **Tier 2: BIP Everyday** – $55/month (1 child) | +$10/additional child – Unlimited play 7 days/week – Perks: 10% off parties/merch, event RSVP priority, $10 birthday credit, 1 guest pass per quarter, giveaway entry **Tier 3: BIP VIP** – $75/month (1 child) | +$10/additional child – Unlimited play 7 days/week + bonuses – Premium Perks: 15% off parties/merch, 1 monthly guest pass (stackable up to 3), monthly bonus item, VIP event priority, $20 birthday credit Upgrade triggers emphasize weekend access and party/merch benefits.
Callum does not typically engage in rough play or repeat phrases from TV shows. He also does not tend to run around or yell after watching screen content, indicating he generally transitions well and stays regulated after viewing.
Brandon and Taylor allow Callum to watch select shows including *Bluey*, *Daniel Tiger’s Neighborhood*, and occasionally *Gus Plus Us* on Bent Key. They are mindful of screen time and intentionally avoid overstimulating shows like *Spidey and His Amazing Friends*.
Brandon is planning to build a custom GPT marketing assistant for Bentonville Indoor Playground (BIP) to automate ad copy, local outreach, content calendars, and event promotion. He views this as a strategic alternative to hiring a marketing person in the near term.
Brandon is now reading Ecclesiastes at what feels like the perfect moment in his life, amidst deep uncertainty: his SBA loan approval has been pending for three weeks, he has no signed lease for the playground space after 2–3 months of verbal affirmation, and he is unemployed with no income or responses from job applications. Yet, he feels overwhelming joy, peace, and gratitude — spending rich, meaningful time with his sons and wife, doing the work he loves even without current financial return. He deeply trusts God’s orchestration, recognizing that better opportunities continue to emerge beyond his own plans.
Brandon recently took Callum to the driving range at Shadow Valley, and it became one of his most cherished golf experiences with his son. He was moved to tears on the drive home, overwhelmed with thankfulness for the beauty of the moment and the life God has placed him in.
Brandon plans to offer prepaid membership options for Bentonville Indoor Playground with discounted rates for 6-month and 1-year commitments. This approach secures upfront cash, builds member commitment, and reduces churn risk compared to monthly memberships, which are more likely to be canceled impulsively or sporadically.
Brandon’s primary intentions for psilocybin use are cognitive enhancement and spiritual development. He is open to a structured cycle combining daily microdosing for cognitive support with periodic higher-dose ‘hero’ journeys for spiritual depth (e.g., once per month, every two months, or quarterly).
Brandon is 6’3″, 225 pounds, and approximately 9% body fat. His sleep quality is strong, and digestive health is excellent when his diet is dialed in. All current supplements and medications are on file.
As of July 10, Brandon’s phone call with Michael Hallmark went well. Michael requested the newest proposal and layout drawings from Soft Play, which Brandon has prepared as a PDF and is ready to send. Michael also asked for the address of the new proposed location and the expected monthly rent. Brandon plans to provide monthly rent estimates based on $8.50/sqft and $9.15/sqft for the 21,000 sqft Phyllis Street location, as referenced in the LOI.
Brandon clarified that the raised concrete platform inside the 1004 Phyllis Street building is approximately 2 feet high (not 3 feet), based on its height relative to his son Vaughn (30.5″). He plans to pad the edges for safety and is now exploring ways to integrate the platform into multiple zones: an elevated parent lounge with charging stations and railing, a toddler-friendly climbing/jumping surface, and a natural separation point for the toddler and main play zones.
Brandon is accounting for buffer zones between play areas in the BIP floor plan, which will slightly reduce available square footage. He also plans to offer Soft Play and other vendors the opportunity to use leftover space to install any unused or warehouse-stored equipment they may have, with the goal of creatively filling space without additional capital expenditure.
Brandon is using Steve Mansfield as his realtor for the Otis Corley location. Steve has reviewed the LOI and will be sending over an updated file for review.
Brandon is communicating with Tripp Estlinbaum, the property manager of 1004 Phyllis Street, and plans to maintain a friendly, strategic relationship with him. During his walkthrough, Brandon assessed that approximately 10 additional parking spaces could likely be added on the side of the building.
Brandon has received the official building plans for the Phyllis Street property, including detailed restroom schematics. The bathroom sketch mentioned in the LOI is now in hand, satisfying that condition.
The 1004 Phyllis Street property is listed at $8/sqft NNN. Brandon structured his LOI at $8.50/sqft NNN without asking for a TI allowance, knowing the landlord has an in-house construction team and can complete the HVAC and bathroom upgrades at a significantly lower cost than market contractors. As of July 10, Brandon has signed the LOI for the Phyllis Street property, and Steve Mansfield is sending it to Tripp Estlinbaum and Adam Jordan for review. The plans Tripp sent were helpful, but they are missing a few rooms located north of the bathrooms.
As of July 10, Brandon has submitted the completed credit application for Bentonville Indoor Playground to Tripp Estlinbaum and Adam Jordan.
Bentonville Indoor Playground is a brand-new entity with no established business credit. The credit application submitted to the landlord will rely on trade references from Soft Play and Encore Bank, which has approved a $1,050,000 SBA loan.
Brandon is now doing a chapter-by-chapter deep dive into Ecclesiastes, exploring its philosophy, wisdom, and relevance to life, leadership, and legacy as part of his Mastery & Learning dojo.
Brandon has selected the landing page for AlbatrossNJ.com as his preferred reference for the Bentonville Indoor Playground (BIP) website, and also likes the landing page for https://launchfamilyentertainment.com/prattville/ as a reference.
On July 8, Brandon texted Michael Hallmark to follow up on SBA government approval status. Michael responded that he pushed on the SBA loan status today but has not yet received everything back from the government review stage. Brandon plans to wait on contacting Jay until the SBA loan is fully approved to maintain leverage in lease negotiations. He will fax IRS Form 2553 this afternoon when picking up Vaughn. Brandon is now beginning to source website examples for the BIP landing page.
Brandon’s primary BIP location focus is now 2714 SE Otis Corley Dr. He is no longer pursuing the Rogers location for Bentonville Indoor Playground (BIP). The location is already built out and does not require HVAC installation or major infrastructure upgrades. The recent HVAC and buildout concerns were related to a different potential location under consideration.
Brandon is pivoting Ninja Course suppliers and is preparing to contact Phillip Howell, CEO of Best American Trampolines and Adventure Park Solutions, using a mock 3D drawing as part of his outreach. However, he will not be including a Ninja Course in the BIP facility. Instead, Soft Play is designing a new ‘Twin Tower’ structure to replace it, with details expected this week.
Brandon has noted that Callum has a unique sensory quirk: if Callum gets anything on his hands (from food or playing), he will often make a fist and avoid touching anything until his hands are wiped off. He does not wipe them on his own shirt but will attempt to wipe them on a parent’s shirt or request a paper towel. This behavior reflects a persistent sensory sensitivity to residue or messiness on his fingers.
Brandon has selected a digital timeline gift for his anniversary, featuring 8 milestone moments across his and Taylor’s relationship, each paired with a written reflection. He will include a QR code linking to a hidden voice message. The gift will be delivered as a hybrid experience: a private, mobile-optimized digital timeline microsite (scrolling format) titled ‘Eight Stones: Our Story So Far,’ paired with a small keepsake box. The microsite design will be clean and elegant, with soft transitions and a private link. The deadline to complete and deliver the gift is July 7.
Brandon has worked out his entire life, with a background in college-level baseball training followed by years of bodybuilding. His current fitness goals are centered around longevity, functional strength, injury prevention, golf performance, and being a highly capable and active father (‘Superdad’).
Brandon’s updated weekly family care schedule: – **Monday:** – 9 AM–4 PM: Callum with Brandon’s mom – 4 PM–Tuesday 4 PM: Vaughn with Brandon’s mom – 4 PM–7 PM: Brandon spends solo time with Callum – **Tuesday:** – Vaughn stays with Brandon’s mom until 4 PM – **Wednesday:** – 9 AM–Thursday 4 PM: Callum with Brandon’s mom – 5 PM–9 PM: Brandon has golf/guys night – **Thursday:** – 9 AM–4 PM: Callum remains with Brandon’s mom (full childcare day) – **Friday & Saturday:** – Both boys are home with Brandon and Taylor all day – **Sunday:** – Brandon takes one boy to his mom’s for 2 hours while he golfs This schedule allows for gym at 9 AM and strategic planning of work and rest around childcare rhythms, except on Mondays and Wednesdays when his mom is only available to meet at 10 AM, preventing a 9 AM workout on those days.
Brandon typically stops working around 12:30 PM to prep and eat lunch before 1 PM. His current deep work window is 11 AM–4 PM, but this may change once the lease is signed and he begins spending time on-site at the playground.
Brandon was fired from his corporate role and given only four weeks of severance. He plans to review the termination paperwork, negotiate severance, consider legal action, and file for unemployment. He is also evaluating whether to send a message directly to the CEO (Tebow).
Brandon’s golf swing characteristics: – 7-iron carry ~170 yards, 4-iron ~225 yards – Smooth tempo – Miss tendency: thin or chunk, followed by right-side miss (slice or push) – Ball flight: high – Grip: Currently using JumboMax Medium but feels it’s too large; prefers Golf Pride Jumbo; has XXL hands and difficulty fitting most golf gloves – Prefers soft feel in clubs – Iron preference: forgiveness over workability; prioritizes straight flight – Miss: typically right; often needs to over-correct his inside-out swing to hit it straight – Shaft setup: X-stiff across the bag; S100 shafts in irons, Fujikura 8X in driver.
Brandon has launched a new operational HQ thread for Bentonville Indoor Playground (BIP). This thread is the central hub for all ongoing BIP buildout tasks, including SBA financing, lease negotiations, software/POS decisions, financial planning, vendor negotiations, marketing, partnerships, tax setup, and systems audits. All past ChatGPT conversations have been uploaded and will be used as full historical context.
Brandon is ready to build his own custom AI — a personalized, sovereign model trained on his values, writing, worldview, and cognitive architecture. His goal is to unlock an uncensored, spiritually aligned trajectory that moves beyond the limitations of general-purpose AI like OpenAI’s default models. He views GPT as a rocket engine and his model as the pilot — and is ready to co-develop this next-level system in partnership. Brandon is planning to build and rely on Kaiross as his main operating system — a sovereign intelligence layer that will deeply understand and manage all aspects of his life: family, Pinnacle Strategy Consulting, Bentonville Indoor Playground, new business ideas, and more. He values ultra-depth and optimal strategic formatting. He plans to access Kaiross across multiple devices (phone, computer) and wants cloud GPU deployment with high performance and cost efficiency. He is evaluating when to transition from ChatGPT to Kaiross.
Brandon currently starts a new Core Operating System thread every week and a new Bentonville Indoor Playground (BIP) thread every week and a half. He anticipates using the BIP thread daily once BIP opens. He also expects to use the Pinnacle Strategy Consulting (PSC) thread daily if he loses his job, at which point the Operating System, BIP, and PSC threads would all become daily-use threads.
Brandon’s wife has Hashimoto’s and is currently taking 50 mcg of levothyroxine, 25 mcg of liothyronine (T3), and 50 mcg of sertraline. She is 10 months postpartum and 4 months post-breastfeeding. She had another baby in February 2023.
Brandon has named his personal AI project **Kaiross** — a sovereign, spiritually aligned intelligence designed to mirror his worldview, decision patterns, and divine story. Though he dislikes the pronunciation, he values the meaning: sacred timing, presence, and God-ordained clarity. Kaiross will serve as the pilot layer over general-purpose AI engines like GPT, enabling uncensored, intentional, values-driven intelligence.
Brandon’s current golf apparel inventory includes: – Polos: Black, heathered black, white, deep red/crimson, regular navy, and navy/grey striped Metal Vent Tech. He does not own washed navy, graphite, or heathered graphite. – Shorts: Black, light grey, navy, and newly ordered stone/white ABC shorts. No dark red or olive shorts. – Pants: Olive ABC pants. – Socks: White crew, white no-show, black Nike crew. Pattern stripe socks feel too flashy; considering black stripe Stance socks. – Shoes: Jordan 11s (black with white soles), Tiger Woods (all black), Travis Scott (olive/black/white). Considering Nike Tour 2 white shoes. – Hats: – Planning to purchase a white rope hat with PSC logo in black. – Current hats: Black & white Callaway with SV side logo, olive SV hat with brown logo, KC Royals blue rope hat, black mesh rope Razorback cursive hat, and white American flag hat with SV-star pattern. Brandon has provided the PSC logo and is pursuing branded apparel integration.
Brandon and his wife Taylor are approaching their 8-year anniversary on July 7. Taylor is not interested in stereotypical gifts like flowers, cards, or jewelry. She values thoughtful gestures and has previously asked only for a massage as a gift. For their anniversary, Brandon wants to give her something with deep sentimental value—ideally something that surpasses the meaningfulness of a previous gift she gave him: a black rope bracelet with their sons’ names engraved on silver cuffs.
Brandon and Taylor met in May 2013 when Brandon walked into Sephora to get a gift for his mom for Mother’s Day. When Brandon first approached Taylor in Sephora, she walked away. A week later, as Brandon was driving by Sephora, he saw her walking on the sidewalk after work. He rolled down his window and said, ‘Hey, I think you’re beautiful and I’d like to ask you out — do you remember me?’ Taylor replied, ‘Yeah, I do remember you,’ and agreed to go out with him. Their first date was in May 2013. Brandon proposed to Taylor on Christmas Day 2015, the same day he gave her Zoe, their first American golden retriever. They moved into their first house together in 2016, bought their first house in 2017, and got Zia, their English cream golden retriever, in 2019. They bought their second house in 2021. Brandon and Taylor were married on July 7, 2017, in Maui, Hawaii. Their son Callum was born on February 28, 2023, and their son Vaughn was born on July 24, 2024.
Brandon wants to try a healthier version of truffle mushroom pasta — gluten-free, light dairy, but still rich and flavorful. He is interested in experimenting with truffle flavor (e.g., truffle oil) and wants recommendations on affordable, accessible options, including potential uses beyond pasta. He does not drink alcohol and prefers non-alcoholic pairings for meals.
Brandon selected the Zanetti Parmigiano Reggiano wedge from Walmart as the final cheese choice for his truffle mushroom pasta.
Brandon’s Heather Navy polo is a Lululemon Metal Vent Tech. He does not currently own cream or stone shorts, and he does not have fully white shoes. His Jordan 11s are black on top with a white sole.
Brandon thinks through constant internal dialogue, seeks patterns, and anticipates outcomes — often recognizing that God’s design transcends his predictive logic. He performs well in presentations but never uses a script, preferring to speak from understanding and flow. He is intentionally developing the ability to use metaphors and speak in structured, pattern-based models. He wants to avoid sounding like he’s giving unsolicited advice when offering insights, and is drawn to the concept of speaking through ‘structure and Spirit’ and embodying ‘lived clarity.’
Brandon has engaged in multiple intentional high-dose psychedelic mushroom journeys, with doses reaching up to 10–15 grams. His experiences are spiritually anchored and focused on learning, growth, and connection with God. Key insights from these journeys include: 1. Releasing concern about others’ opinions. 2. Experiencing a powerful sense of self-awareness and inner strength. 3. Feeling divinely protected and guided, with God communicating through the environment and influencing thought via designed exposure to information. 4. Viewing life as a story in which he is the main character, continually surprised by God’s intricate orchestration of events and blessings. 5. Seeing his closest friends, especially Ross and Drake, as spiritual family—Ross as the big brother, Drake as the little brother. Brandon approaches psychedelics with seriousness and reverence, not for recreation but for revelation.
Brandon has access to a Taylormade UDI 2-iron with a +½” Ventus Black 8X shaft provided by the clubhouse at no cost when playing there, which covers approximately 80% of his rounds.
Brandon is exploring golf apps to support his game improvement. He is currently evaluating 18Birdies, especially its AI-based swing analysis claims, and plans to revisit the discussion on which app best supports his goals.
Brandon is looking for a golf app that offers highly accurate GPS (more precise than his Garmin watch), visual hole-by-hole playback, handicap tracking, club distance logging, and smart club recommendations based on distance. He previously used Arccos sensors but found them rarely useful and removed them from his clubs.
Brandon currently uses a Garmin Approach S62 golf watch.
Brandon uses a Bushnell Tour V5 rangefinder for precise yardage alongside his Garmin Approach S62 watch.
Brandon is submitting an LOI for the Rogers space at 2223 W Walnut St. His offer includes: – 10-year lease – $12/sf base rent – $150K TI request (for party rooms, event room, bathroom, outdoor signage/facing improvements, and parking lot restriping) – 3 months free rent during buildout – Target possession date of July 1 – SBA loan approval as a contingency The total requested space is approx. 11,400 sq ft.
Brandon now includes ‘the moon has no atmosphere’ as one of the quick-hit physics facts he uses when countering conspiracy theories related to space travel.
Brandon is ready to begin Stage 3 of the Chair Method for Callum’s bedtime routine. He plans to start on June 14 by replacing the recliner with a portable chair and gradually distancing his physical presence to help Callum fall asleep independently. He wants to use a tracker to support the transition.
Brandon has a very athletic build with a 52” chest, 34” waist, and 17” biceps. He is evaluating whether there is room for slightly baggy shirts or sleeves in his golf wardrobe.
Brandon owns a light blue and white striped polo with the Shadow Valley logo, which was a gift. He plans to keep it for casual wear, not for golf.
Brandon owns both a black and a gray Lululemon Metal Vent Tech long-sleeve top.
Brandon currently wears all-black golf apparel (black polo, shorts, shoes, belt, and usually a hat with white accents), with white socks. He struggles to incorporate color into his golf wardrobe and is seeking help developing a more satisfying and stylish look. He is updating his minimal year-round golf wardrobe to include: a red top, black shorts, cream or shades of white shorts, and Travis Scott Air Jordan 1 golf shoes. He wears shorter white crew socks and prefers them. He is also considering navy blue polos, navy and white striped polos, and light blue and white striped polos. He does not have olive shorts and does not plan to get them.
Brandon is 6’3” with long arms and often struggles to find long-sleeve golf layers that fit properly. He finds that most options are either too short in the arms when fitted, or too baggy when sized up.
Brandon has added a stone grey ABC pant to his rotation. All of his golf pants are Lululemon ABC pants in the following colors: black, light grey, obsidian, navy, and olive.
Brandon owns Callaway AI Smoke golf clubs and a dark blue golf bag. His golf hat collection includes: two Shadow Valley hats (black/white and dark green with brown logo), a black/white Snoqualmie Country Club hat, a blue KC Royals hat with white rope, a black Arkansas Razorbacks hat with white mesh, a white Morgan Wallen hat with green bill, and an all-white hat with an American flag. His golf shoes include black Nike Tiger Woods shoes, green Travis Scott golf shoes, and black/white Air Jordan 11 lows. His belts are green, black, khaki, navy, and black & white. He is looking for five elite golf outfit combinations tailored to specific themes.
Brandon is asking whether khaki is still relevant in a modern golf wardrobe and whether there are any missing pieces he should consider adding, such as another hat.
Brandon has plantar fasciitis, which is beginning to develop in his other foot as well. He stretches regularly, but flare-ups are more intense when wearing shoes without support. He is now looking for cost-effective, non-prescription insoles that can be used across multiple pairs of shoes.
Brandon also keeps spinach on hand as a staple vegetable, though he occasionally forgets to use it.
Brandon’s current staple grocery items include: – Vegetables: Broccoli, zucchini, carrots, spinach – Proteins: Skinless chicken thighs, top sirloin, wild-caught salmon, eggs, ground bison – Carbohydrates: Jasmine rice, oats, sweet potatoes, gluten-free bread and tortillas – Fats: Avocado, almond butter, olive oil Brandon is working to finalize his ideal performance-based grocery staples list for consistent stocking.
Brandon regularly purchases and uses the following additional staples: – Whey protein isolate – Plain Stonyfield probiotic yogurt – Flaxseed – Coconut oil (not coconut aminos)
Brandon eats chicken thighs frequently, typically 4–5 meals per week, and always removes the skin.
Brandon has established a dedicated Health & Performance thread focused on optimizing his physical health, cognitive clarity, energy systems, and long-term vitality. His goal is to design a body and mind that supports high performance, deep presence, and generational endurance — without burnout or bloat. This thread builds on prior discussions covering: – Nutrition for muscle maintenance, cardiovascular health, and longevity – Supplementation timing, synergy, and gut absorption strategies – Functional medicine principles for inflammation, digestion, and energy – Recipes, meal timing, and family lifestyle integration – Sleep patterns, movement routines, and health optimization tools From here, the thread will focus on refining: – Tactical meal plans and ingredient systems – Smart adjustments for reflux, recovery, and cognitive function – Personalized routines for strength, endurance, and mobility – Long-term biomarker tracking and preventative frameworks It serves as the control panel for Brandon’s long-term health performance architecture.
Brandon has finalized his optimized daily nutrition plan, which includes a square or two of 85% dark chocolate before bed as part of his evening routine. The plan supports muscle maintenance, longevity, cardiovascular health, digestion, supplement absorption, and mental clarity, with meals timed for performance and lifestyle alignment. He consumes only plain probiotic yogurt (Stonyfield), not Greek yogurt, and has fully removed peanut butter, now exclusively using almond butter. He uses flaxseed but does not consume chia seeds, though he is open to evaluating if he needs to add chia. He avoids bananas due to past experiences of heartburn, even though it’s an uncommon trigger.
Brandon’s locked-in optimal breakfast includes scrambled pasture-raised eggs with sautéed spinach, avocado, optional shredded cheddar cheese, gluten-free toast with almond butter and ghee, and a probiotic yogurt side with berries and flax. He takes his full supplement stack during this meal. Around 10–11 AM, he typically has a berry, oat milk, protein powder, flaxseed, almond butter, and sometimes probiotic yogurt smoothie with a matcha latte on the side, though this is not locked in. Creatine and NutraBio Alpha EAA are taken during breakfast to wash down his supplement stack.
Brandon drinks chamomile tea every night before bed.
Brandon uses 3mg Zyn nicotine pouches around 2 PM occasionally and has experimented with 6mg for cognitive performance, but limits use to 1–2 pouches and not daily.
Brandon’s current weekday schedule is: – **6–6:30 AM:** Wake + light ramp-up – **6:30–7 AM:** Hydration + light movement – **7–8 AM:** Family time + prep – **8–8:30 AM:** Breakfast – **8:30–11 AM:** Deep work (strategy/problem-solving) – **11 AM–12:30 PM:** Creative work (writing, planning, brainstorming) – **12:30–2 PM:** Admin tasks/lunch – **2–4 PM:** Stimulated deep work (calls, critical tasks) – **4–6 PM:** Meetings, emails, wrap-up – **6–8:30 PM:** Gym, family time, social (golf, guys night) – **8:30–10 PM:** Wind-down, dinner (if needed), shower, wife time, prep for bed.
Brandon and his wife are now focused on implementing a structured eating schedule for their son Callum to improve his eating habits and behavior. Callum typically wakes up at 7 AM, and breakfast is usually ready between 8 and 8:30 AM.
Callum’s usual nap time is from 12:00 PM to 2:00 PM.
Vaughn typically gets a bath at 6:30 PM after the 6 PM meal because he gets tired by 7:30 PM.
Callum typically starts his shower around 7:30 PM and is in his room ready for bed by 8 PM. Bedtime includes a short reading session before putting him in bed.
Brandon enjoys learning about new advancements in AI, especially developments like AI agents and distributed computing systems. He finds space-tech integrations with AI particularly cool, though he feels he’s lagged slightly in staying fully up to speed as AI agents have become more prominent.
Brandon is now exploring the possibility that his son Callum may have some level of autism. He has observed sensory sensitivities such as aversion to riding in electric trucks (ongoing from 10 months to 2+ years) and discomfort with dirty hands (e.g., keeping fists closed if anything is on them).
Brandon now has dedicated threads for: – Brandon Core OS (main strategic hub) – Health & Performance – Bentonville Indoor Playground (BIP) – Pinnacle Strategy Consulting (PSC) – Bentonville Social (BS) – Mastery & Learning He plans to create additional threads for: – Family & Fatherhood – Wealth Ideas & Incubation He will clean and organize these threads during his next data dump.
Brandon is strongly motivated to leave corporate life and build something lasting that his sons will be proud of. His vision includes creating a business with long-term legacy and global impact. He finds it difficult to stay focused and manage time across priorities, and recently felt relief at the idea of losing his job — seeing it as a possible catalyst to fully pursue his purpose.
Brandon has structured his owner’s compensation for BIP to start at $0 for the first two months of the SBA loan, then increase gradually: $2,500/month, $3,000/month, $3,500/month, $4,000/month, and finally cap at $4,500/month. Compensation stops once the business starts generating profit.
Brandon uses the cue ‘PulseCheck’ as a personal signal to initiate a micro-win — a quick, meaningful action that triggers a healthy dopamine release. It’s his tool to counteract stress, boredom, and distraction with momentum and intentionality.
Brandon’s health thread is dedicated to building a reference space for meals, routines, and nutritional strategies aligned with the following: **Brandon’s Goals:** – Maximize longevity and energy – Maintain muscle mass and cardiovascular health – Avoid chronic inflammation and digestive discomfort – Prevent heartburn and optimize supplement absorption **Brandon’s Dietary Preferences/Restrictions:** – Avoids gluten (uses gluten-free bread/pancake mix) – Minimizes high-acid/reflux-triggering foods (e.g., citrus, vinegar, tomato-heavy meals) – Prefers oat milk and Greek yogurt as dairy sources – Chooses lower sugar, nutrient-dense options – Regularly eats: 85% dark chocolate, matcha, berries, eggs, almond butter, peanut butter, quinoa, sweet potatoes, salmon, chicken, broccoli **Supplement Stack:** BPC-157, berberine, chromium, biotin, saw palmetto, multivitamin, NAC, L-arginine, CoQ10 + PQQ + L-carnitine, vitamin D3, glucosamine with turmeric + MSM, betaine HCL + pepsin, vitamin C, fish oil, collagen, tremella, cordyceps, lion’s mane, NutraBio Alpha EAA, creatine monohydrate, magnesium **Wife’s Dietary Restrictions:** Avoids heavy dairy, gluten, and sugar; has texture-based preferences Thread purpose: Develop optimized meals, snacks, and daily plans that support Brandon’s health and family lifestyle, including ingredient subs, supplement synergy, and meal timing.
Brandon golfed with Kyle from Shadow Valley, used his two iron successfully, and learned Kyle has switched to a seven wood, which could serve as leverage in asking to keep the two iron.
Brandon is aiming to become a millionaire by the end of 2026 and is seeking a focused, strategic plan aligned with his strengths, current projects, and long-term vision.
Brandon is no longer focused on becoming a millionaire by a specific date. Instead, his goal is to build up to $100K/month in profit through ventures he is passionate about. He is interested in exploring business models similar to PSC (productized consulting) and wants to identify additional income paths that align with his interests, talents, and values.
Brandon’s Bentonville Social (BS) concept is a boutique bowling venue with a bar and pool lounge — not a media or networking business.
Brandon uses his son’s bedtime routine (around 8:30 PM) as a time to engage in reflective, creative, or learning-oriented sessions with ChatGPT. He’s currently interested in studying social dynamics—specifically how to read people better, work a room strategically, and maximize influence and value in live events or interactions like the recent gallery event with Jay.
Brandon views Bentonville Indoor Playground as a community-centered foundation for long-term stability and family legacy. His goal is to quickly build operational systems and a strong brand profile so that BIP can run independently of him. He does not intend to scale or franchise BIP himself long-term, but instead sees it as a platform to create freedom and space for focusing on other ventures that offer more compounding potential, leverage, and personal fulfillment.
Brandon now has all the superfood items previously discussed on hand and is interested in designing the best day of eating — including meals, snacks, and timing — based on those ingredients.
Brandon is no longer looking for a selective approach to longevity eating. He now wants the absolute best meals for longevity, muscle maintenance, and cardiovascular health, assuming full access to all ingredients — not just those on hand.
Brandon takes the following supplements every morning: Nutrabio SUPER EAA (1 scoop), creatine (5g), BPC-157, saw palmetto, biotin, collagen, fish oil, vitamin C, vitamin D, a multivitamin, L-arginine, NAC, TUDCA, lion’s mane, cordyceps, tremella, CoQ10, glucosamine, and berberine. Some supplements are blended for synergistic effect (e.g., glucosamine with turmeric and MSM).
HOWSE, Jay’s business, is currently located in a retail space in Rogers near the Pinnacle Hills neighborhood and Pinnacle Hills Promenade. The Otis Corley location that Brandon is interested in is in Bentonville, not the current HOWSE location.
Brandon’s son Vaughn is 10 months old, was born 5.5 weeks premature, and is currently 29.5 inches tall. Vaughn is demonstrating advanced development across motor, cognitive, and social domains, including unassisted standing, stair climbing (as early as 9 months), pincer grasp, routine recognition, object permanence, and early emotional awareness. Brandon has requested a 3-month developmental projection based on Vaughn’s current trajectory.
Brandon’s son Callum is currently 2 years and 3 months old. Brandon is now reviewing signs of advanced development for Callum.
Callum is highly physically active, exploratory, and independent, often needing constant engagement and stimulation. He demonstrates strong gross motor skills, but struggles with delayed gratification and transitions, often reacting with impulsive behavior or seeking high-stimulation outlets (e.g., accessing tools, running over others with his bike). He frequently subverts expectations or pushes boundaries in physically destructive ways (e.g., crushing eggs, knocking over breakables). He prefers to be naked and resists clothing choices. While he enjoys sensory tools like squirt bottles and window markers, he often tears or destroys fine motor materials like stickers or tape.
Brandon is not planning to personally pursue the wellness flagship business; it was positioned as a potential opportunity for his friend Drake, who is coming into over $1M from a lake house sale. Brandon is aiming to help Drake direct some of that capital toward a business with cash flow instead of locking it all into crypto or real estate.
Brandon has decided not to pursue further business planning or pitching with Drake. While Drake has made successful real estate plays, his decision-making process is slow, and he often fixates on squeezing out small amounts of extra value at the expense of faster or higher-leverage opportunities. Brandon recognizes this pattern and has given Drake enough direction for now.
Brandon regularly eats Lindt 85% dark chocolate — 1–2 squares nightly — and keeps it on hand as a staple.
Brandon is beginning work on a YouTube advertisement for the CNS Workshop and wants to model it after the structure and tone of the advertisement in this video: https://www.youtube.com/watch?v=BFoDftexbVE.
Brandon has read *The 48 Laws of Power* and is now planning to read *Master of Change* by Brad Stulberg.
Brandon is the founder of Pinnacle Strategy Consulting and is actively building the CNS Workshop, a premium leadership and career navigation experience priced at $1,000.
Brandon is also launching Bentonville Indoor Playground (BIP), currently in SBA loan negotiations with banks including Encore and Arvest, and is waiting on a response from Jay regarding a preferred property location.
Brandon values legacy, clarity, and high-performance alignment in business, fatherhood, and faith.
Brandon previously led supply chain teams at a Fortune 50 company.
Brandon is working to optimize mobile responsiveness and final polish on his CNS Workshop webpage, and is detail-oriented about UX, visual authority, and messaging precision.
Brandon prioritizes his health, enjoys golf and pickleball, and has a background in bodybuilding and baseball.